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How (and Why) You Need to Create Behavioral Personas
Quick Definition: Behavioral Personas are semi-fictional representations of a group of your customers, based on how they behave or interact with…
To Make Your Product a Habit, Start With These Powerful Triggers
The holy grail for every brand launching a new product is to create a customer habit. Why? Because research says the number…
What is the Blemishing Effect? Why Imperfections Aren’t Always Bad
What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive,…
The Hidden Dangers of Hindsight Bias: When the Past Deceives
What is Hindsight Bias? Hindsight Bias is the tendency for people to think that events that have already happened are more…
Use This Framework for Fascinating & Memorable Presentations (Backed by Science)
Most people hate presenting. Not because they don’t like crafting a story or building the PowerPoint deck but because capturing…
The Barnum Effect: Why We’re Enchanted by Tarot, Astrology, and Myers-Briggs
Quick Definition: The Barnum Effect, also called the Forer Effect or the Fallacy of Personal Validation, says that we tend to believe…
5 Surprising Ways Customer Journey Maps Help Create Better Marketing
What are Customer Journey Maps? Customer Journey Maps are a visual story about how people interact with your brand. They…
Survivorship Bias: The Secret Psychological Danger In Success
Quick Definition: Survivorship Bias is the mental error of only learning from successful projects or people and overlooking those that failed. …
Von Restorff Effect: A Guaranteed Way to Capture Attention
Brands spend millions every year tracking and analyzing what their competition is doing. And it's not always so they can…
The Trap of Maslow’s Hammer: Why Familiar Solutions Can Fail You
What is Maslow's Hammer? Maslow's Hammer says that we rely too much on familiar tools (not because they're good -…
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