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The Choice Hacking Triple S Blueprint™: Why Simple, Salient, and Soulful Experience Win
Over my 20+ years of working with startups, scale-ups, and brands like McDonald's, AT&T, Adidas, and Starbucks I've developed the…
The Choice Hacking Model: How we use psychology, behavioral science, and AI to grow brands
Over my 20+ years of working with startups, scale-ups, and brands like McDonald's, AT&T, Adidas, and Starbucks I've developed the…
Maximizing Value: How to Leverage Psychology to Raise Your Prices
Clients often ask me, "How can we charge more?" The answer is simple: Make the value you offer crystal clear.In…
A Fascinating Interview with Earl Cox, CSO Emeritus at The Martin Agency
I am very excited to share my conversation with Earl Cox. Earl is the Chief Strategy Officer Emeritus for the…
How to Solve Impossible Problems: Reframing
Every day we’re presented with what seem like impossible challenges. Issues that you can’t crack, even after weeks, months, or…
AG1 Athletic Green: “Benefits” Email Psychology Breakdown
🧠 This education email from AG1 Athletic Greens has a lot to love (and some things I'd change). Here's the psychology behind…
How (and Why) You Need to Create Behavioral Personas
Quick Definition: Behavioral Personas are semi-fictional representations of a group of your customers, based on how they behave or interact with…
To Make Your Product a Habit, Start With These Powerful Triggers
The holy grail for every brand launching a new product is to create a customer habit. Why? Because research says the number…
What is the Blemishing Effect? Why Imperfections Aren’t Always Bad
What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive,…
The Hidden Dangers of Hindsight Bias: When the Past Deceives
What is Hindsight Bias? Hindsight Bias is the tendency for people to think that events that have already happened are more…
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