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Use This Framework for Fascinating & Memorable Presentations (Backed by Science)
Most people hate presenting. Not because they don’t like crafting a story or building the PowerPoint deck but because capturing…
The Barnum Effect: Why We’re Enchanted by Tarot, Astrology, and Myers-Briggs
Quick Definition: The Barnum Effect, also called the Forer Effect or the Fallacy of Personal Validation, says that we tend to believe…
5 Surprising Ways Customer Journey Maps Help Create Better Marketing
What are Customer Journey Maps? Customer Journey Maps are a visual story about how people interact with your brand. They…
Survivorship Bias: The Secret Psychological Danger In Success
Quick Definition: Survivorship Bias is the mental error of only learning from successful projects or people and overlooking those that failed. …
Von Restorff Effect: A Guaranteed Way to Capture Attention
Brands spend millions every year tracking and analyzing what their competition is doing. And it's not always so they can…
The Trap of Maslow’s Hammer: Why Familiar Solutions Can Fail You
What is Maslow's Hammer? Maslow's Hammer says that we rely too much on familiar tools (not because they're good -…
Is Your User Experience “Killing the Dog”?
Here's a surprising psychological lesson from the classic comedy Anchorman (and how a test screening changed everything). You see, the…
What is the Concorde Fallacy? The High Cost of Big Investments
What is the Concorde Fallacy? 🧠 The Concorde Fallacy describes how we will continue to defend a bad investment, even…
Ethical Marketing: The Tempting Line Between Persuasion and Manipulation
In our current economic environment, marketers are finding themselves at a crossroads - caught between the immense pressure to hit…
10 Cognitive Biases and How to Outsmart Them (Part 1)
What Are Cognitive Biases? A cognitive bias is a systematic error in thinking. It also works as a mental shortcut…
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