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Is Your User Experience “Killing the Dog”?
Here's a surprising psychological lesson from the classic comedy Anchorman (and how a test screening changed everything). You see, the…
What is the Concorde Fallacy? The High Cost of Big Investments
What is the Concorde Fallacy? 🧠 The Concorde Fallacy describes how we will continue to defend a bad investment, even…
Ethical Marketing: The Tempting Line Between Persuasion and Manipulation
In our current economic environment, marketers are finding themselves at a crossroads - caught between the immense pressure to hit…
10 Cognitive Biases and How to Outsmart Them (Part 1)
What Are Cognitive Biases? A cognitive bias is a systematic error in thinking. It also works as a mental shortcut…
The Biggest Mistake People Make About B2B Marketing
One of the biggest marketing mistakes I've seen in my career is the well-repeated saying: "B2B and B2C marketing are…
The Psychology Behind Kmart’s $25B Failure
It’s one of the biggest fails in business history - Kmart. You may think you know the story - a…
How to Solve Impossible Problems: SCAMPER Framework
No matter your field of expertise, every day you’re presented with seemingly impossible challenges. Issues that you or your company…
5 Surprising Copywriting Tips To Make Your Marketing Magnetic (Backed by Science)
Writing. We all do it - Whether it’s a PowerPoint deck to present our ideas, an ad to drive engagement,…
The Psychology Behind Quibi’s $2B Fail
It’s one of the biggest fails in business history — Quibi. You may think you know the story: Business royalty raise almost…
Aldi’s psychological secrets for rapid growth
Aldi — a “limited assortment” discount grocer with a cult following — is the fastest-growing grocer in both the US and the UK. The…
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