Psychology and Behavioral Science Case Studies

Looking for behavioral science and psychology case studies for marketing, UX, and product design? Check out Choice Hacking's ever-expanding library below.

Have a brand you want to see featured? Send me (Jen) and email and let me know. 

The Psychology Behind Kmart’s $25B Failure

The Psychology Behind Quibi’s $2B Fail

Aldi’s psychological secrets for rapid growth

How Spotify Used Psychology to Perfect Its Experience

How Grey Goose Used Psychology to Become a 4 Billion Dollar Brand

Grammarly: Email Psychology Breakdown

6 Reasons Threads Will Win (and the psychology behind why)

Skims: Email Psychology Breakdown

How Duolingo Used Psychology to Make Learning Addictive

Can you spot the difference? Apple vs IBM

How the Starbucks Rewards App Used Psychology to Perfect Its Experience

How Mini Used Psychology To Perfect Its U.S. Marketing Strategy

How Domino’s Used Psychology to Become the World’s Biggest Pizza Chain

This Brilliant Email Nails Customer Behavior Change

This Design Tweak Created $300M in Sales

The Psychological Failure of JC Penny

How Coca-Cola Built the World’s Most Memorable Brand

How Red Bull Uses Psychology to Sell 15k Cans a Minute

Load More