Psychology and Behavioral Science Articles

Want to learn how to apply psychology and behavioral science to marketing and product design? Get started with articles that cover fundamental principles, with real-world examples and analysis. 

3 Ways to Apply Behavioral Science to Customer Journey Maps
Unskilled and Unaware: What is the Dunning-Kruger Effect?
How Uber Used Psychology to Manipulate Its Drivers
Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)
What is the Endowment Effect?
What is the Generation Effect?
What is the Serial Position Effect?
Steal This Simple Formula for Changing Customer Behavior
The Psychological Failure of New Coke