Psychology and Behavioral Science Articles

Want to learn how to apply psychology and behavioral science to marketing and product design? Get started with articles that cover fundamental principles, with real-world examples and analysis. 

AG1 Athletic Green: “Benefits” Email Psychology Breakdown
How (and Why) You Need to Create Behavioral Personas
To Make Your Product a Habit, Start With These Powerful Triggers
What is the Blemishing Effect? Why Imperfections Aren’t Always Bad
The Hidden Dangers of Hindsight Bias: When the Past Deceives
Use This Framework for Fascinating & Memorable Presentations (Backed by Science)
What is the Barnum Effect?
5 Surprising Ways Customer Journey Maps Help Create Better Marketing
Survivorship Bias: The Secret Psychological Danger In Success