Psychology and Behavioral Science Articles

Want to learn how to apply psychology and behavioral science to marketing and product design? Get started with articles that cover fundamental principles, with real-world examples and analysis. 

How Duolingo Used Psychology to Make Learning Addictive
The Abilene Paradox: A Thinking Trap for Teams
Can you spot the difference? Apple vs IBM Edition
How to Get Companies to Try New Things
False Consensus Effect: Why it’s so hard to understand customers
Status Quo Bias: The Power of the “Devil You Know”
How the Starbucks Rewards App Used Psychology to Perfect Its Experience
Read this before you hire a behavioral science expert for your creative agency
Decision Fatigue: How Your Brain Works Against Your Best Intentions