Email Marketing

🧠 This welcome email from Jones Road Beauty has a lot to love (and some things I'd change). Here's the psychology behind what works

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Marketing, Tools and Frameworks, UX & CX

Quick Definition: Behavioral Personas are semi-fictional representations of a group of your customers, based on how they behave or interact with your brand. Table of

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Habits

My seven-year-old dog has been struggling with arthritis in her elbow, so our vet recently recommended YuMOVE - a joint supplement for dogs.As you can

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Fundamental Principles

🧠 What is the Blemishing Effect?This psychological principle says that when we show a little negative information alongside the positive, we can make

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Fundamental Principles, Thinking Traps

Don’t Let a Good Story Cause a Bad Decision Thinking Traps: Don’t Let a Good Story Cause a Bad Decision Thinking Traps: Don’t

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