Skip to main content Skip to footer
Logo with a stylized yellow and blue circular icon on the left, featuring diagonal lines. The word "CHOICE" is written in bold, dark blue letters next to the icon.
  • Articles
  • Podcast
  • Pro Membership
  • 1-on-1 Support
  • Training
    For Teams
    • Training & Workshops

      Skill-up your team and take your biggest challenges with our support

    • Self-Directed Video Courses

      Browse all of our self-directed video courses and workshops, or get unlimited access with the Pro Membership

    Pro Membership

    Get a Chief Marketing Copilot for you or your business:

    Learn more 👉 
  • About
Free Newsletter 👉
  • A space shuttle launching into a clear blue sky, leaving behind a large plume of white smoke. Sunlight highlights the edges of the clouds, creating a dramatic and dynamic scene.

    How to Launch a New Product like Disney, Apple, & Netflix

    March 28, 2025
    To sell something new, make it familiar. To sell something familiar, make it new. When Disney decided to enter the cruise…
  • A man with glasses and a beard sits at a table with papers, a pen, and a smartphone on a tripod. He appears focused, gesturing towards the phone. A white mug is nearby, and a potted plant is in the background.

    How Choice Hacking Helped a US-Based Social Media Firm Increase Their Free to Paid Conversions

    March 10, 2025
    The Creator Economy has been booming  And as with any gold rush, the folks selling the shovels are the ones…
  • A person exercising with battle ropes against a colorful background. They are wearing a pink top and gray leggings, and appear focused and determined.

    How Choice Hacking Helped a Metaverse Healthcare App Turn Fat Loss from a Mental Mountain to an Inspirational Journey

    March 10, 2025
    How do you keep people motivated when their progress is invisible? This is a story about transforming unhealthy (and ingrained)…
  • A large wildfire engulfs a wooded area, with flames consuming several houses. Tall trees are silhouetted against the intense orange blaze, and thick smoke fills the sky, creating a dramatic and destructive scene.

    How Choice Hacking helped a US-based startup transform disaster preparedness behaviors

    March 10, 2025
    How do you change an ingrained customer behavior when their life literally depends on it? This is a story about transforming attitudes…
  • A person donating blood, with an arm resting on a blue cushion. A tube is connected to a blood collection bag. The person is squeezing a red stress ball to aid blood flow. Medical equipment is visible in the background.

    How Choice Hacking helped a London-based agency win a $6M behavioral-science led pitch

    March 10, 2025
    Everyone knows that giving blood is the right thing to do.  But what happens when social and cultural pressures make…
  • Four people collaborate in an office, standing in front of a whiteboard covered with colorful sticky notes. They are actively discussing and rearranging notes, indicating a brainstorming or planning session. Papers and tablets are on a nearby table.

    Case Study: How Choice Hacking helped a U.S.-based eCommerce brand find 73% revenue increase with Customer Journey Mapping

    March 10, 2025
    Here’s how Choice Hacking found a 73% increase in revenue that our client had been overlooking for years. It all…
  • Silhouette of a head filled with colorful abstract shapes on a black background, symbolizing diverse thoughts or creativity.

    The Surprising Truth About ‘Ugly’ Websites: How They Persuade with Powerful Mental Models

    December 9, 2024
    In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online. But…
  • A pair of brown leather shoes standing at the edge of a pavement, facing a yellow arrow painted on the ground, pointing forward. The pavement has dark marks suggesting rainwater or wetness.

    The 4 Psychological Drivers of Conversion

    December 3, 2024
    Conversion - a topic that lots of marketers, entrepreneurs, and consultants tend overcomplicate. In reality, whether someone buys from you…
  • A hand holding an iced coffee, highlighted by marketing appeal, features whipped cream in a clear cup with a straw. Beside it, on the dark table, rests a white cup adorned with a distinctive green logo—perhaps influenced by insights from behavioral economics.

    The Surprising Psychology That Makes Starbucks’ Pumpkin Spice Latte Irresistible

    October 16, 2024
    I have a confession to make - I’m a huge Starbucks fan. I know in some of your eyes that…
  • A man wearing glasses and a red plaid shirt sits at a desk, smiling and waving at a laptop screen. With shelves of books on behavioral economics and plants behind him, he exudes warmth, embodying the essence of marketing psychology.

    Coaching Case Study: From “Random Acts of Marketing” to Deeply Understanding the Buyer

    June 12, 2024
    Choice Hacking's personalized support gives technical founders a way to boost their marketing skills in one-on-one meetings with founder Jen Clinehens.…
  • 1
  • 2
  • 3
  • …
  • 15
  • →
small choice hacking light logo
Brands win when they know what
makes buyers tick.â„¢
Illustration showing a brain, target with arrow, and heart, followed by an arrow pointing to currency symbols for the dollar, pound, and euro in green circles.
  • Threads
  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
  • Podcast

Unlimited Access | All Courses | For Teams | About & Contact

Privacy Policy | Disclaimer | Terms & Conditions | Cookie Policy | Refund Policy

New York 🇺🇸 London 🇬🇧
Copyright 2025 Choice Hacking Ltd. All Rights Reserved
Choice Hacking Ltd. is a company registered in England and Wales, company no. 13397946. 1 High Street, Thatcham, Berks, England, RG19 3JG