Founded in 1902 by James Cash Penny, JC Penny was once the biggest retailer in the United States and the gold standard of
Case Studies, Marketing, Pricing, Thinking Traps
Case Studies, Marketing
If you’re a marketer, you’re in the memory-making business.(Whether you realize it or not.)Because even the most brilliant brands, products, apps, and campaigns
Case Studies, Marketing
Since Red Bull launched in 1987, it’s sold more than 100 billion cans. Every year, it sells about 15,000 cans every single minute
Product Design, Tools and Frameworks
A TikTok came across my FYP (For You Page) recently that illustrated one of my favorite sayings about behavioral science-powered customer experience:Watch what
Case Studies, Marketing, Thinking Traps
In 1997, Apple was 90 days from bankruptcy. But how Steve Jobs saved the company proved he was a master of customer psychology.
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