It’s safe to say that Starbucks is a leader in retail customer experience. But its loyalty app - Starbucks Rewards - is no
Case Studies, Marketing, Pricing
Case Studies, Marketing, Pricing
It’s safe to say that Starbucks is a leader in retail customer experience. But its loyalty app - Starbucks Rewards - is no
Email Marketing
🧠This welcome email from Jones Road Beauty has a lot to love (and some things I'd change). Here's the psychology behind what works
Case Studies, Email Marketing, Marketing, UX & CX
Welcome emails are incredibly important for building customer relationships, driving brand engagement, and creating trust for your business. Here's an example of a Welcome
Case Studies, Marketing, Product Design
Unless you're living under a rock, you've heard that Meta just released its Twitter knock-off called Threads.We're witnessing a fascinating marketing case study
Leadership & Decision-Making, Thinking Traps
10 Cognitive Biases and How to Outsmart Them (Part 2) 10 Cognitive Biases and How to Outsmart Them (Part 2) 10 Cognitive Biases
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