Customer Journey Maps are a visual story about how people interact with your brand. They help you gain a deeper understanding of your
Case Studies, Marketing
Tools and Frameworks, UX & CX
Customer Journey Maps are a visual story about how people interact with your brand. They help you gain a deeper understanding of your
Leadership & Decision-Making, Thinking Traps
Quick Definition: In-Group Bias (also called In-Group Favoritism) describes peoples’ tendency to favor those who belong to the same “groups” they do. Table of Contents:
Attention, Emotion & Memory, Marketing, Tools and Frameworks
Imagine you’ve snagged a face serum after it’s gone viral on TikTok.The serum promised fantastic results, but only if you used it every
Fundamental Principles, Product Design, UX & CX
Humans like our behaviors to stay consistent with the image we hold of ourselves. For example, someone who sees themselves as athletic is
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