Tools and Frameworks

“When CX initiatives don’t deliver, CEOs cease to support them, plain and simple... ‘connecting CX with business results’ is the key to gaining

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Case Studies, Marketing

If you’re a marketer, you’re in the memory-making business.(Whether you realize it or not.)Because even the most brilliant brands, products, apps, and campaigns

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Product Design, Tools and Frameworks

A TikTok came across my FYP (For You Page) recently that illustrated one of my favorite sayings about behavioral science-powered customer experience:Watch what

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