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Case Studies, Marketing

How Mini Used Psychology to Perfect Its U.S. Marketing Strategy

Case Studies

How Domino’s Used Psychology to Become the World’s Biggest Pizza Chain

Case Studies, Marketing

This Brilliant Email Nails Customer Behavior Change

Case Studies, UX & CX

How a Simple Psychological Insight Drove $300M in Sales

Case Studies, Marketing, Pricing, Thinking Traps

The Psychological Failure of JC Penny

Case Studies, Marketing

How Coca-Cola Built the World’s Most Memorable Brand

Case Studies, Marketing

How Red Bull Uses Psychology to Sell 15k Cans a Minute

Case Studies, Marketing, Thinking Traps

How Simplicity Saved Apple: The Psychology Behind Its Comeback

Case Studies, Product Design

How Uber Used Psychology to Manipulate Its Drivers

Case Studies, Marketing, Product Design

Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

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