March 22, 2024The holy grail for every brand launching a new product is to create a customer habit. Why? Because research says the number…
March 21, 2024What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive,…
March 21, 2024What is Hindsight Bias? Hindsight Bias is the tendency for people to think that events that have already happened are more…
March 19, 2024Quick Definition: The Barnum Effect, also called the Forer Effect or the Fallacy of Personal Validation, says that we tend to believe…
March 3, 2024Brands spend millions every year tracking and analyzing what their competition is doing. And it's not always so they can…
November 20, 2023Quick Definition: The Sunk Cost Fallacy says that people are more likely to commit to an activity if they’ve made a…
April 14, 2023Have you ever been in line at the supermarket and spied a candy bar display near the register? That’s because…
January 16, 2023Imagine you’ve snagged a face serum after it’s gone viral on TikTok. The serum promised fantastic results, but only if…
January 13, 2023Humans like our behaviors to stay consistent with the image we hold of ourselves. For example, someone who sees themselves…
December 22, 2022Have you ever prepared for a weather (or pandemic-related) emergency by going to the grocery store? Have you noticed the…
