May 17, 2024Clients often ask me, "How can we charge more?" The answer is simple: Make the value you offer crystal clear.In…
July 13, 2023In 1997, a marketing genius named Sidney Frank built a brand that went from $0 in sales to being sold…
June 15, 2023Psychological pricing is a technique that leverages the flawed human decision-making process to create prices for products. Basically, research says…
April 21, 2021Which of the products below do you think someone would be more willing to buy? If they saw the hats…
October 13, 2020Quick Definition: The Decoy Effect says that when there are only two options, and they’re priced “fairly,” people make decisions according…
August 20, 2020Quick Definition: Anchoring Bias says our decisions are influenced by the first information we see. Have you ever bought something just…
