Pricing
Case Studies, Marketing, Pricing
How Grey Goose Used Psychology to Become a 4 Billion Dollar Brand
Marketing, Pricing
5 Easy Ways to Use Psychological Pricing (that won’t undermine your brand)
Case Studies, Marketing, Pricing, Thinking Traps
The Psychological Failure of JC Penny
Fundamental Principles, Pricing
The Psychology of Price: Odd-Even Pricing
Fundamental Principles, Pricing
What is the Decoy Effect?
Fundamental Principles, Pricing