April 4, 2024Quick Definition: Behavioral Personas are semi-fictional representations of a group of your customers, based on how they behave or interact with…
March 1, 2024Here's a surprising psychological lesson from the classic comedy Anchorman (and how a test screening changed everything). You see, the…
November 27, 2023Spotify, the Swedish music streaming service, has one of the most admired digital experiences in the world. With more than…
July 8, 2023Welcome emails are incredibly important for building customer relationships, driving brand engagement, and creating trust for your business. Here's an…
May 25, 2023Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made over half a billion dollars in…
April 27, 2023It’s safe to say that Starbucks is a leader in retail customer experience. But its loyalty app - Starbucks Rewards…
February 9, 2023Customer Journey Maps are a visual story about how people interact with your brand. They help you gain a deeper…
January 13, 2023Humans like our behaviors to stay consistent with the image we hold of ourselves. For example, someone who sees themselves…
December 15, 2022Watching what users do, not just what you think they'll do can transform your customer experience. And often a tiny…
August 2, 2020Amazon seems to be the Terminator of eCommerce — they’re ever-evolving, learning, and growing. Because so many people shop at Amazon, they’re…
