April 17, 2024Every day we’re presented with what seem like impossible challenges. Issues that you can’t crack, even after weeks, months, or…
March 21, 2024What is Hindsight Bias? Hindsight Bias is the tendency for people to think that events that have already happened are more…
March 19, 2024Quick Definition: The Barnum Effect, also called the Forer Effect or the Fallacy of Personal Validation, says that we tend to believe…
March 13, 2024Quick Definition: Survivorship Bias is the mental error of only learning from successful projects or people and overlooking those that failed. …
March 1, 2024What is Maslow's Hammer? Maslow's Hammer says that we rely too much on familiar tools (not because they're good -…
March 1, 2024What is the Concorde Fallacy? 🧠 The Concorde Fallacy describes how we will continue to defend a bad investment, even…
March 1, 2024In our current economic environment, marketers are finding themselves at a crossroads - caught between the immense pressure to hit…
February 26, 2024What Are Cognitive Biases? A cognitive bias is a systematic error in thinking. It also works as a mental shortcut…
February 11, 2024One of the biggest marketing mistakes I've seen in my career is the well-repeated saying: "B2B and B2C marketing are…
January 16, 2024No matter your field of expertise, every day you’re presented with seemingly impossible challenges. Issues that you or your company…
