March 21, 2024What is Hindsight Bias? Hindsight Bias is the tendency for people to think that events that have already happened are more…
March 19, 2024Quick Definition: The Barnum Effect, also called the Forer Effect or the Fallacy of Personal Validation, says that we tend to believe…
March 13, 2024Quick Definition: Survivorship Bias is the mental error of only learning from successful projects or people and overlooking those that failed. …
March 1, 2024What is Maslow's Hammer? Maslow's Hammer says that we rely too much on familiar tools (not because they're good -…
March 1, 2024What is the Concorde Fallacy? 🧠 The Concorde Fallacy describes how we will continue to defend a bad investment, even…
March 1, 2024In our current economic environment, marketers are finding themselves at a crossroads - caught between the immense pressure to hit…
February 26, 2024What Are Cognitive Biases? A cognitive bias is a systematic error in thinking. It also works as a mental shortcut…
February 11, 2024One of the biggest marketing mistakes I've seen in my career is the well-repeated saying: "B2B and B2C marketing are…
January 3, 2024It’s one of the biggest fails in business history — Quibi. You may think you know the story: Business royalty raise almost…
June 30, 2023What Are Cognitive Biases? A cognitive bias is a systematic error in thinking. It also works as a mental shortcut…
