Gain an almost unfair advantage with journey maps

According to NNCP, nearly 70% of organizations use Customer and User Journey Mapping. If you're in a business that cares about customers, you need to know how to create and use a customer or user journey map.

In this introductory course, we'll work through a proven and repeatable process to create a B2C customer journey map and a user journey map. We'll use concrete examples from a "Global Coffee Shop Brand" and an "eCommerce Retail Brand" user journey. 


What makes this course different?

Not only will you learn the basics of creating a journey map, you'll learn the soft skills that make the difference between a making journey map that radically transforms the customer experience and one that gets tossed in a drawer. 

The dirty secret is that many customer journey maps are created, but few succeed in actually transforming the customer experience.

This course provides practical, tactical materials to build a business case that gets your journey map project funded, persuading stakeholders to care about your journey map, and how to make sure your journey map gets used. 

A quick look at the subjects we'll cover: 

  • lesson 1

  • lesson 2

  • lesson 3

  • lesson 4

  • lesson 5

  • lesson 6

  • lesson 7

Your System for Designing Magnificent Journey Maps

The basics: What are Journey Maps, what problems do they solve and how are they constructed?

Here's what you'll get in this course: 

Playbooks, Tear-downs, Cheatsheets and more

Hit the ground running with practical frameworks and tools that go beyond the obvious - distilling exactly what you need to know to start implementing your learnings right away.

50+ Examples of Journey Maps and Personas

FREE ACCESS to Uxpressia Pro journey mapping and persona design platform

No software? No problem. With your enrollment in this course, you'll get free access to the Uxpressia Pro journey mapping and persona design platform. 


Students also get a personalized certificate upon completion of the course

You'll be able to share this unique certificate with potential employers and your professional social media networks. You can even print it out and put it up on your wall. 

Each certificate is assigned a unique identifier code that's only generated once you complete the course.  

Don't forget the Choice Hacking

30 Day Money Back Guarantee

If, for any reason, you are unsatisfied with this course, you can get a full refund anytime within 30 days after your purchase.

Please note, this does not apply to subscriptions - but you can cancel at any time. 

“I was tired of creating journey maps that took months to create but never got used…”

You can learn how to create a journey map anywhere. There are dozens of books and courses that can teach you the mechanics of building a map. But in this course, we will go beyond the obvious.

Only “Creating Magnificent Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform the customer experience.


When you join the Choice Hacking community, you're in the company of incredible people from leading companies like: 

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What students are saying...

"I'm loving it - there's so many examples and useful information. I like the pace too - one module a week is perfect." - Yasif, Marketing Customer Experience Manager

"This is a great course, well worth the money. Thank you!!" - Debbie, UX Designer

"Loved all the examples in the course, it makes learning so much easier. Specifically the 20 examples of journey maps with your comments." - Joseph, Consultant and Educator

"Thanks, Jennifer. I'm really enjoying the course. It's really simple and to the point." - Janet, Marketing Examples 

"Your course is very useful and interesting. I like it a lot." - Chiara, CX Professional 

"Thank you. I'm really enjoying your content and will use it for our new product launch ? in Nigeria." - Michelle 

The journey map is only the beginning.

Learn to create your map, integrate your findings, and transform the customer experience.