Transform your business and career with one-on-one coaching

Hi, I'm Jen. Nice to meet you! 😊

I'm the founder and managing director of Choice Hacking - I've also worked in marketing, innovation, and advertising for more than 15 years (as an entrepreneur, agency strategist, consultant, and client-side brand manager).

There have been so many times in my career where I wished I had someone I could call to work through issues, help me polish my work, or just give me a boost to let me know that yes, my ideas were good and I was doing just fine.

I'm here to help you go further, faster - learn the lessons it took me years to master in just a few weeks. Feel calmer, saner, and less frazzled at work. Get better work done, faster with an experience professional (me!) by your side.

How I work with coaching clients:

Influence & Power Skills Coaching for Work

This 12-week engagement is good for:

De-mystifying influence, politics, and persuasion at work
Audit and build your own personal Power Base - a formal and informal network of relationships that help you get things done
Use tactics like role playing conversations, pre-influencing, messaging framing and stakeholder profiling.

Outcome: Expect to create tangible outcomes, improve your work, life, and management skills in measurable ways.

Marketing Coaching for Entrepreneurs

This 12-week engagement is good for:

Entrepreneurs who want to improve their marketing skills and grow their business.
Figure out which channels to use, if your messages are working, and what's holding back sales.
Figure out your buyers' psychological barriers, pain points, motivators.
Help refining your proposition, messaging, marketing and brand.

Outcome: Expect to have a plan and a coach to guide you as you grow your business with marketing.

Group Coaching for Freelancers & Solopreneurs

(Coming soon) This is a 12-week group coaching program for current, or future, freelance marketers and solopreneurs interested in growing their business. Group coaching is best for those who:

Want to learn how to get more clients and better manage them.
Want to connect to their peers for emotional and business support.
Need accountability for lead generation, marketing, sales, negotiation, and networking.

Outcome: Expect become more balanced, skilled, and effective with a tangible plan to succeed.

What Clients Have to Say

"When I started my coaching sessions with Jen, I was nervous. I wasn't sure one to one coaching would help me but I knew something had to change [at work]. I kept trying to convince people that my ideas were good and that they should be approved but I wasn't very successful.

After a few sessions with Jen working to improve my presentation decks with behavioural science and AI, I noticed a difference right away. My boss even said I seemed more confident in my work (and the client noticed too)."

Rosie w.

"I was doubtful about Executive Coaching at first. I was quickly proven wrong once we started our sessions.

Engaging in role-play exercises, simulating challenging conversations and meetings was helpful. This preparation was invaluable. It bolstered my confidence... and helped me be more persuasive.

My network grew (or like [Jen] called it my power base). I saw a change in how I was seen in the office right away.”

Greg C.

"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued “friends of Dragonfly” Jen has been instrumental in our growth as a business.

We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.

Thank you Jen."

MARK B.

"I wasn't sure about working with a 'marketing coach' at first. It seems like there are so many people faking it in digital marketing. I didn't know who to trust.

But Jen is experienced, easy to work with, I trust her, and I learned from working with her [and Choice Hacking]. She's the best.

My business has grown so much. I'm a technical founder but I feel more comfortable with marketing.

Every founder should have someone like Jen when they need help."

david w.

"I was a fan of the [Choice Hacking] podcast, so when I started my business, I emailed Jen.

We figured out who my target customer is and the problems my product could solve. Then we created a plan that built my brand and my marketing from the ground up.

[Jen] is one of the smartest people I know and my [fintech] business wouldn't be where it is without her help."

BILL r.

"Working with Jen and Choice Hacking helped me see my business in new ways. Marketing isn't my strongest skill, coding is my favorite thing to do. But I knew I needed to understand my customers and how to reach them [using digital marketing and social media] so my business could grow.

We worked together for three months and it completely changed how I think about marketing, growing my business, and my customers."