Get a "Thinking Partner" for Your Digital Business

Work with Choice Hacking founder and certified Business & Executive coach Jennifer Clinehens (MS/MBA) to grow your business faster and with more certainty than you can on your own.

Does This Sound Like You?

Lately, you’re feeling a bit stuck in your business.

Something isn’t quite “clicking,” but you can’t put your finger on what it is. You know it’s related to your marketing or customer experience, but you really need an objective sounding board to help figure out what’s going on.

You might feel:

  • Isolated because there’s no one you can turn to for an objective view of your customer experience and marketing.
  • Uncertain about the best course of action, making big decisions, or creating a strategy for the future.
  • Frustrated because you know your business could be growing faster.

But you also feel like there’s more to achieve.

If this sounds like you, a thinking partner in the form of a certified coach would add incredible value to your digital business. 

Meet Your New Thinking Partner đź‘‹ 

A woman with long brown hair smiles outdoors, bathed in natural sunlight, reflecting the warmth of human connection. She's wearing a dark jacket over a white blouse, subtly hinting at a professional interest in consumer behavior. The blurred background suggests a bustling street scene.
Hello! đź‘‹ I'm Jen Clinehens (MS, MBA), founder and Managing Director of Choice Hacking. 


As a Board Certified Coach, MS/MBA, experienced consultant, and business owner, I can help you break through barriers in your business growth using proven coaching tools, psychology, behavioral science, data analysis, and more. I'm here to help you go further, faster.

Learn more about me on social media👇 or on our About page.

Why Work With Jen? 

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Logo with the letters "ICF" in gradient blue, featuring a swoosh design through the "C." To the right, it reads "Professional Coaches" in blue text, subtly reflecting principles of marketing psychology.
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When you look for a coach, you want someone who's been where you've been but who also has relevant credentials and experience: 
  • Certified Executive Coach (Center for Executive Coaching)
    Further advanced BCC/ICF practicum hours in-progress
  • Advanced degrees from top business schools
    Top-tier MBA (Goizeuta Business School at Emory University) & MS in Creative Brand Management (VCU Brandcenter)
  • Global experience across culture
    Deep experience in digital businesses across the US, Canada, EU, UK, Australia, and more
  • Broad but in-depth industry experience
    Relevant industry experience in multiple sectors, including eComm, digital health, fintech, banking, telecoms, digital platforms, and SaaS
  • Proven track record
    A history of successful coaching engagements with entrepreneurs, executives, and founders. You can find testimonials from folks I've worked with here and on my personal LinkedIn page.

Trusted by People at Brands Like 👇

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What Coaching Clients Have to Say

David W.CEO

“I wasn’t sure about working with a ‘marketing coach’ at first…

But Jen is experienced, easy to work with, I trust her, and I learned so much from working with her. She’s the best.

My business has grown so much. I’m a technical founder but I feel more comfortable with marketing.

Every founder should have someone like Jen when they need help. 

Bill R.Founder

“I was a fan of the [Choice Hacking] podcast, so when I started my business, I emailed Jen.

We figured out who my target customer is and the problems my product could solve. Then we created a plan that built my brand and my marketing from the ground up. 

[Jen] is one of the smartest people I know and my [fintech] business wouldn’t be where it is without her help.”

Robert M.CEO

“Working with Jen and Choice Hacking helped me see my business in new ways. Marketing isn’t my strongest skill… but I knew I needed to understand my customers and how to reach them… so my business could grow. 

We worked together for three months and it completely changed how I think about marketing, growing my business, and my customers.”

What is Coaching?

The word “Coach” is misunderstood by many people in business because, to be honest, it’s misused by lots of people too. Coaching is: 

  • ❌ NOT life coaching. Business & Executive Coaching does not address your personal life or psychological topics that are better suited to a medical professional. We focus on your business – its processes, outcomes, and areas of opportunity.
  • ❌ NOT consulting. Think of a Business & Executive Coach like a Thinking Partner that helps you uncover the skills, knowledge and experience you already have to find solutions. You are a part of the process of finding the answers, not delegating this to someone else.
  • âś… Outcomes-focused. We will work together to develop systems, strategies, tactics, and other tangible outcomes that transform your business and marketing approaches.
  • âś… Confidential, objective, guided conversations focused on a goal. No one will ever hear about what goes on in our sessions before, during, or after our work together. 
  • âś… Used by generations of top business leaders as a way to sharpen their skills and their business. Notable CEOs that have relied on business coaches include Steve Jobs (coached by John Mattone and Bill Campbell), Jeff Bezos (coached by Jim Collins and Bill Campbell), Oprah (works with Martha Beck), and the band Metallica (famously coached by Phil Towle). 

How Can Coaching Help You?

I currently offer several coaching programs designed to help your business grow faster, effectively, and with more certainty. Each of these programs uses psychology and behavioral science along with Active Inquiry and proven coaching frameworks: 

Grow to $1M+ With a Psychology-Based Marketing Strategy & Plan

This engagement is perfect for:

  • Digital entrepreneurs who want to grow their business by creating a psychology and science-based marketing strategy and plan. Includes work to refine your value proposition, product messaging, sales funnels, and ads.

Outcome: Expect to have a psychology-based marketing strategy and plan to execute over the next 12-18 months that will grow your sales, revenue, and profit.

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25% More Growth: Design or Improve Customer Experience

This engagement is perfect for:

  • Entrepreneurs who want to successfully design or measureably improve a digital customer experience using the science of habit, psychology, gamification, and neuroscience.
  • Past engagements have gamified health and public safety apps (literally saving lives with a better CX), increased DAU for a digital learning platform, and higher free-to-paid conversions for a SaaS product.

Outcome: Expect to have a customer experience that is simpler, more engaging and more effective using ethical applications of psychology and behavioral science.  

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Fix Leaky Buckets

This engagement is perfect for:

  • Digital entrepreneurs who need to get more revenue from their current userbase. Past engagements have increased app paywall conversion by 25%+, reworked a freemium product’s upsell process to nearly 200% conversions, and co-created a customer journey map that helped turn a fintech app (finally) turn a profit. 

Outcome: Expect to identify “leakage” points and create a detailed plan to address these in your digital experience that result in lost users and lost revenue. 

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Custom Engagement

Have an issue that doesn’t quite fit in one of these three buckets? Schedule in a Connection Call below and we’ll chat

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🧠 Frequently Asked Questions