The Choice Hacking Content Vault

In the Content Vault, members get unlimited access to exclusive eBooks, webinars, the quarterly book club, private Facebook group and more. There's something new every month. If you're a member, you can find updates on this page, or in your members-only monthly newsletter, 

If you'd like to find out how to become a member, click here to learn more. 

Fundamental Principles

The Psychology of Price: Odd-Even Pricing

Case Studies

Netflix and the Psychology of Award-Winning Content


How the Psychology of Sampling Can Improve Your Customer Experience


[eBook] 12 Ways IKEA Used Psychology to Conquer Furniture


[Quarterly Book Club] Our first winning book is…


[Virtual Book Club] Vote now on our first book.

Podcasts, Vault

[Vault] Episode 101: Choice Overload Effect


How Amazon uses psychology to perfect their customer experience


How Starbucks uses psychology to perfect its experience

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