The Website Profit Audit: Unlock the Hidden Revenue in Your Customer Journey
Is your website getting traffic but not enough sales or leads?
Business growth starts with how you show up online.
A website is your brand's front door, welcoming potential buyers. But the difference between a good website and a great one can set you apart from the competition.
The right information is crucial. Good design is a must.
But...
✅ How can your website captivate and convert visitors day after day?
✅ How can you create messages that seduce your ideal customers?
✅ How can you create a website that makes customers say:
Business growth starts with how you show up online.
A website is your brand's front door, welcoming potential buyers. But the difference between a good website and a great one can set you apart from the competition.
The right information is crucial. Good design is a must.
But...
✅ How can your website captivate and convert visitors day after day?
✅ How can you create messages that seduce your ideal customers?
✅ How can you create a website that makes customers say:
When you use psychology and behavioral science to figure out what makes your buyers tick, you can connect with them on a deeper level (and make buying from you a no-brainer).
This is more than just a box-checking exercise.
It's an opportunity to transform your website into a dynamic tool that uses consumer psychology to fuel your business growth.
👉 Get your Website Audit today.
When you use psychology and behavioral science to figure out what makes your buyers tick, you can connect with them on a deeper level (and make buying from you a no-brainer).
This is more than just a website audit.
It's an opportunity to transform your website into a dynamic tool that uses consumer psychology to fuel your business' growth.
👉 Get your Website Audit today.
What is a Website Audit?
Part expert review, part user research, and part diagnostic, I share my expert recommendations in an actionable 43-point report and video. This is an initial audit designed to fix the most urgent psychological, messaging, image, and conversion issues on your website.
Audits are tailored to your business and industry: whether you're a services provider like a real estate agent, doctor, coach, consultant, or accounting firm, a SaaS brand, Shopify store, DTC brand, eCommerce site, or anything in-between.
Each audit will help you:
“The audit helped me see things I was blind to after two years of working on my business. I wasn’t sure how much actionable advice we’d get from the session, but I shocked by how much we learned.
If you’re on the fence about hiring Jen and Choice Hacking to perform an audit, don’t wait...
Your money will be well spent.”
- Antony W.T., CEO & Founder
What is a Website Audit?
Part expert review, part user research, and part diagnostic, I share my expert recommendations in an actionable 43-point report and video. This is an initial audit designed to fix the most urgent psychological, messaging, image, and conversion issues on your website.
Audits are tailored to your business and industry: whether you're a services provider like a real estate agent, doctor, coach, consultant, or accounting firm, a SaaS brand, Shopify store, DTC brand, eCommerce site, or anything in-between.
Each audit will help you:
“The audit helped me see things I was blind to after two years of working on my business. I wasn’t sure how much actionable advice we’d get from the session, but I shocked by how much we learned.
If you’re on the fence about hiring Jen and Choice Hacking to perform an audit, don’t wait...
Your money will be well spent.”
- Antony W.T., CEO & Founder
Here's what you get in an audit:
A website audit covers the following elements of successful eCommerce, DTC, and services sites:
Here's what you get in an audit:
A website audit covers the following elements of successful eCommerce, DTC, and services sites:
A Choice Hacking Website Audit is an initial audit designed to focus only on the things
that will make the quickest, most tangible difference to your business. Therefore it doesn't cover:
Here are the tangible ways the audit findings will be delivered to you:
A Choice Hacking Website Audit is an initial audit designed to focus only on the things
that will make the quickest, most tangible difference to your business. Therefore it doesn't cover:
Here are the tangible ways the audit findings will be delivered to you:
1. 45-minute video audit
I'll talk through your audit findings with specific visual examples,
as well as compare your approaches to a competitor to better understand
the context in which your customer or client is shopping online.
Watch a sample Website Audit video below 👇
This is an example of a Website Audit.
2. 21-page PDF report
I'll list out and grade (with a red, yellow, or green system) specific elements of your website using the Choice Hacking 3S model (Simple, Salient, Soulful).
This report will help you understand the areas in which you can improve,
and the grading system will help you figure out which ones are urgent and which ones can wait.
3. Miro board with visual insights and guidance
This is the virtual whiteboard will help you visualize recommendations and user experience changes.
Because this website audit is smaller in scope, you won't get UX mockups for every recommendation.
But when it helps illustrate needed UX transformation, these recommended layouts will be provided.
Looking for something a little different?
Get in touch with Jen for a chat to discuss your unique challenges.
What audit clients have to say:
“The information is precise and focused on improving customer experience that speaks directly to behavior and psychology. It's an aspect that technical SEO and marketing often misses in stats and graphs.
The video [was] very well done and watchable. Actionable suggestions that are clearly communicated with examples.”
Todd R.
BikeFriday.com
"Jen's review gave me a personalized plan of action on how to improve my site with some simple rearrangement on sections as well as a bit of decluttering to make it easier on consumers to stick around longer and find what they are looking for without confusion.
...The report was completed through a hands-on process and certainly love the whiteboard that was videoed by Jen to give me the exact examples of what needed to take place. I can follow along and fix it, as well as share it with tech. so they can fix it."
Jane F.C.
carolinarealtysearch.com
How can a Website Audit help you?
✅ Affordable expert feedback
No matter the size of your brand, you can quickly get industry-leading feedback in a matter of minutes (without breaking the bank).
✅ See through your website through your buyers eyes
Is it difficult for users to see what they need to see? Is it hard for them to complete your most important tasks? Get honest feedback and actionable insight quickly.
✅ Access to industry-leading tools
Our salience tool, DragonflyAI, is industry-leading with accuracy independently certified by MIT. This tool is used by brands like LVMH, and Coca-Cola. Now you can get the same insight and analysis at a fraction of the cost.
Website Audit Client Results
Once my website audit clients have a chance to implement my recommendations, they're often surprised with how quickly things change. While I can't guarantee that you'll get results like this, here are just a few of the performance improvements my website audit clients have experienced:
540%
Increase in landing page conversion rate
2.5x
Increase in qualified leads generated from website
43%
Decrease in bounce rate
Why Choice Hacking?
✅ Decades of Experience
✅ Evidence-based Approaches
✅ Advanced Tools & Frameworks
We work with startups, scale ups, agencies, and Fortune 500 brands like:
We work with startups, scale ups, agencies, and Fortune 500 brands like:
About Jen Clinehens
& Choice Hacking
Hello! 👋 I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.
I started Choice Hacking in 2019 to help 100M entrepreneurs and marketers learn what makes their buyers tick - using behavioral science, marketing psychology, and predictive AI to crack the code on conversion, engagement, and long-term brand growth.
The Audit Process
Here's how we'll work together:
1. Purchase Your Audit
Visit the checkout (above) and complete the process. Once your payment is complete you'll be sent to a page with a form so you can complete step number two.
2. Share Your Challenges
Share any issues or challenges you're experiencing (for example, your landing page offer isn't converting). Then share a link to your website and I'll take a look.
3. Get Video & Report
I'll be in touch in three business days or less with a link to your video. It's that easy!
What happens after an audit is complete?
Great question! The most common next steps after an audit include:
- Handing off audit findings to the relevant teams of web designers, etc.
- Implementing these changes yourself if you're a small business
- Or, working with Choice Hacking to make your digital or physical marketing and customer experience even better:
- Conduct customer interviews and/or research
- Kick off an optimization project (CRO, web, email, and/or mobile)
- Create personas and a customer journey map
- Design a habit-forming UX strategy
- Conduct a journey review to strengthen and simply messaging
$1200 USD
Looking for something a little different?
Get in touch with Jen for a chat to discuss your unique challenges.
What happens after an audit is complete?
Great question! The most common next steps after an audit include:
- Handing off audit findings to the relevant teams of web designers, etc.
- Implementing these changes yourself if you're a small business
- Or, working with Choice Hacking to make your digital or physical marketing and customer experience even better:
- Conduct customer interviews and/or research
- Kick off an optimization project (CRO, web, email, and/or mobile)
- Create personas and a customer journey map
- Design a habit-forming UX strategy
- Conduct a journey review to strengthen and simply messaging
$1200 USD
"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen."
Mark Bainbridge -
Co-founder DragonflyAI
"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.
I highly recommend her and Choice Hacking."
Michael Bidu -
CEO MYND Therapeutics
"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.
They took the time to understand our business and tailor their methods to our specific needs...
If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."
Tom Daly -
Fmr. Sr. Group Director of Global Marketing, Coca-Cola
Brands win when they know what makes buyers tick.™
Choice Hacking supports marketers and entrepreneurs
who want to create simple, salient, and soulful marketing
using the power of psychology, behavioral science, and AI.
Copyright 2024 Choice Hacking Ltd, all rights reserved.