A Fast & Cost-Effective

Customer Experience Review

What if you could quickly understand a customer's impressions of your digital experience, get rapid expert feedback, and immediately understand how to improve your experience with marketing psychology and behavioral science?

The Customer Experience Audit can do just that.

(Learn more about my professional experience here.)

What is a Customer Experience Audit?

Part expert review, part user research, and part diagnostic, I will record a 20-minute video of your experience and share my initial recommendations based on decades of customer experience experience.

Each audit can cover one of the following (your choice): 

  • Website
  • Landing page
  • Email onboarding
  • Checkout flow
  • App experience
  • Loyalty program
  • Product pages

Each audit will help you: 

  • ✅ Instantly understand flaws in your messaging, visuals, design & information architecture
  • ✅ Quickly identify areas where behavioral science and persuasive design can help your business accomplish its goals
  • ✅ Predictive AI Salience analysis to understand what users are noticing, and what they're missing.

Your video will be private and available only to you.

This is an example of a Customer Experience Audit (for illustration purposes only - not a client)

"If you have a chance to hire Choice Hacking, do it before your competition does it.

I believe Jen is one of the top consumer experience and behaviour change experts in the business.

I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.

I highly recommend her and Choice Hacking."

Michael Bidu, CEO MYND Therapeutics

How can a Customer Experience Audit help you?

✅ Affordable expert feedback

No matter the size of your brand, you can quickly get industry-leading feedback in a matter of minutes (without breaking the bank).

✅ See through your users' eyes

Is it difficult for users to see what they need to see? Is it hard for them to complete your most important tasks? Get honest feedback and actionable insight quickly.  

✅ Access to leading tools

Our salience tool, DragonflyAI, is industry-leading with accuracy independently certified by MIT. This tool is used by brands like LVMH, and Coca-Cola. Now you can get the same insight and analysis at a fraction of the cost.

Why Choice Hacking?

✅ Decades of Experience

✅ Evidence-based Approaches
✅ Advanced Tools & Frameworks
Experience with startups, scale ups, agencies, and Fortune 500 brands like: 

The Audit Process

It's fast and easy to get your 20-minute Customer Experience Audit.

1. Purchase the Audit

Visit the checkout (above) and complete the process. Once your payment is complete you'll be sent to a page with a form so you can complete step number two.

2. Share Basic Information

Tell me what you want me to review and your basic issues or challenges. Then share a link to the touchpoint (website, etc.), or provide a Miro board walk through. 

3. Get Review in 3 Business Days

I'll be in touch in three business days or less with a link to your video. It's that easy!

Mark Bainbridge face

In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued “friends of Dragonfly” Jen has been instrumental in our growth as a business.

We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.

Thank you Jen.

Mark Bainbridge, Co-founder DragonflyAI

What happens after an Audit is complete?

Great question! The most common next steps after an Audit include 

working with Choice Hacking to:

  • Conduct customer interviews and/or research
  • Kick off an optimization project (CRO, web, email, and/or mobile) 
  • Create personas and a customer journey map
  • Design a habit-forming UX strategy
  • Conduct a journey review to strengthen and simply messaging
  • And more...