Are you sending marketing emails but
not getting love from customers?
Are you sending marketing emails but not getting love from customers?
Email marketing is the heartbeat of your business.
But the difference between an email that annoys and an email that converts can make or break a business.
Sure, you need strong subject lines, valuable content, and personalized messages.
But great email marketers know that everything that ends up in someone's inbox starts with understanding what makes your buyer tick.
Knowing...
✅ What's stopping them from buying from you and how to overcome it
✅ The key moments in their lives where they're most likely to convert
✅ The unique language, emotions, and imagery that reflects how they really feel
When you use psychology and behavioral science to figure out what makes your buyers tick, you can connect with them on a deeper level (and make buying from you a no-brainer).
This approach can transform your email marketing into a reliable source of sales, brand growth, and customer engagement.
👉 Get your Choice Hacking Email Marketing Audit today.
What is an Email Marketing Audit?
Part expert review, part user research, and part diagnostic, I share my expert recommendations in an actionable 43-point report and video. This is an initial audit designed to fix the most urgent psychological, messaging, image, journey and conversion issues with your email marketing.
Audits are tailored to your business and industry: whether you're a services provider like a real estate agent, doctor, coach, consultant, or accounting firm, a SaaS brand, Shopify store, DTC brand, eCommerce business, or anything in-between.
Each audit will help you:
“The audit helped me see things I was blind to after two years of working on my business. I wasn’t sure how much actionable advice we’d get from the session, but I shocked by how much we learned.
If you’re on the fence about hiring Jen and Choice Hacking to perform an audit, don’t wait...
Your money will be well spent.”
- Antony W.T., CEO & Founder
Here's what you get in an Email Marketing Audit:
An audit will cover the following elements of successful eCommerce, DTC, and services email marketing:
Here's what you get in an Email Marketing Audit:
An audit will cover the following elements of successful eCommerce, DTC, and services sites:
A Choice Hacking Email Marketing Audit is an initial audit designed to focus only on the things
that will make the quickest, most tangible difference to your business.
Therefore it doesn't address more technical issues like:
Here are the tangible ways the audit findings will be delivered to you:
A Choice Hacking Email Marketing Audit is an initial audit designed to focus only on the things
that will make the quickest, most tangible difference to your business.
Therefore it doesn't address more technical issues like:
Here are the tangible ways the audit findings will be delivered to you:
1. 45-minute video audit
I'll talk through your audit findings with specific visual examples,
as well as compare your approaches to a competitor to better understand
the context in which your customer or client is shopping online.
Watch a sample audit video below 👇
This is an example of an Email Marketing Audit (for illustration purposes only - not a client)
2. 21-page PDF report
I'll list out and grade (with a red, yellow, or green system) specific elements of your email marketing using the Choice Hacking 3S model (Simple, Salient, Soulful).
This report will help you understand the areas in which you can improve,
and the grading system will help you figure out which ones are urgent and which ones can wait.
3. Miro board with visual insights and guidance
This is the virtual whiteboard will help you visualize recommendations and email marketing changes.
I'll leave notes on every email and recommend changes directly on the images of campaigns, and create mockups of changes where neccessary.
Looking for something a little different?
Get in touch with Jen for a chat to discuss your unique challenges.
What audit clients have to say:
❝
“The information is precise and focused on improving customer experience that speaks directly to behavior and psychology. It's an aspect that technical SEO and marketing often misses in stats and graphs.
The video [was] very well done and watchable. Actionable suggestions that are clearly communicated with examples.”
Todd R.
BikeFriday.com
❝
"Jen's review gave me a personalized plan of action on how to improve my site with some simple rearrangement on sections as well as a bit of decluttering to make it easier on consumers to stick around longer and find what they are looking for without confusion.
...The report was completed through a hands-on process and certainly love the whiteboard that was videoed by Jen to give me the exact examples of what needed to take place. I can follow along and fix it, as well as share it with tech. so they can fix it."
Jane F.C.
carolinarealtysearch.com
How can an Email Marketing Audit help you?
✅ Expert feedback that won't break the bank
No matter the size of your brand, you can quickly get industry-leading feedback in a matter of minutes (without breaking the bank).
✅ See through your emails through your buyers eyes
Is it difficult for customers to see what they need to see? Is it hard for them to complete your most important tasks? Get honest feedback and actionable insight quickly.
✅ Access to industry-leading creative testing tools
Our salience tool, DragonflyAI, is industry-leading with accuracy independently certified by MIT. This tool is used by brands like LVMH, and Coca-Cola. Now you can get the same insight and analysis at a fraction of the cost.
Why Choice Hacking?
✅ Decades of Experience
✅ Evidence-based Approaches
✅ Advanced Tools & Frameworks
We work with startups, scale ups, agencies, and Fortune 500 brands like:
We work with startups, scale ups, agencies, and Fortune 500 brands like:
The Audit Process
Here's how we'll work together:
1. Purchase Your Audit
Visit the checkout (above) and complete the process. Once your payment is complete you'll be sent to a page with a form so you can complete step number two.
2. Share Your Challenges
Share any issues or challenges you're experiencing. Then share a your email creative (up to 10 emails), any pertinent information I might need and I'll start my process.
3. Get Video & Report
I'll be in touch in three business days or less with a link to your video. It's that easy!
What happens after an audit is complete?
Great question! The most common next steps after an audit include:
- Handing off audit findings to the relevant teams of writers, email marketing agencies, etc.
- Implementing these changes yourself if you're a small business
- Or, continuing to work with Choice Hacking to make your digital or physical marketing and customer experience even better:
- Conduct customer interviews and/or research
- Kick off an optimization project (CRO, web, email, and/or mobile)
- Create personas and a customer journey map
- Design a habit-forming UX strategy
- Conduct a journey review to strengthen and simply messaging
- And more
Get your audit today:
$2000 USD
Looking for something a little different?
Get in touch with Jen for a chat to discuss your unique challenges.
What happens after an audit is complete?
Great question! The most common next steps after an audit include:
- Handing off audit findings to the relevant teams of web designers, etc.
- Implementing these changes yourself if you're a small business
- Or, working with Choice Hacking to make your digital or physical marketing and customer experience even better:
- Conduct customer interviews and/or research
- Kick off an optimization project (CRO, web, email, and/or mobile)
- Create personas and a customer journey map
- Design a habit-forming UX strategy
- Conduct a journey review to strengthen and simply messaging
$1200 USD
$999 USD
"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen."
Mark Bainbridge -
Co-founder DragonflyAI
"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.
I highly recommend her and Choice Hacking."
Michael Bidu -
CEO MYND Therapeutics
"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.
They took the time to understand our business and tailor their methods to our specific needs...
If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."
Tom Daly -
Fmr. Sr. Group Director of Global Marketing, Coca-Cola
Brands win when they know what makes buyers tick.™
Choice Hacking supports marketers and entrepreneurs
who want to create simple, salient, and soulful marketing
using the power of psychology, behavioral science, and AI.
Copyright 2024 Choice Hacking Ltd, all rights reserved.