Figure out what buyers think 

before you waste time and money. 

If you're starting (or running) a business, you know how important it is to understand what buyers will actually do - not just what they say they'll do. 


To save yourself tens of thousands (or even millions) of dollars, you need to get real buyer feedback on your:  

  • Product or startup idea
  • Onboarding flow
  • Marketing messaging 
  • Ads
  • Paywall UX
  • Pricing


When you use psychology and behavioral science-backed methods to test these ideas and approaches, you can make changes before anything gets in front of customers (or you spend thousands figuring out if your approach will actually work and how to fix it if it needs to be refined). 


This approach can transform your business from one that crosses its fingers and hopes for the best to one that makes data-based decisions backed by psychology.

👉 Interested? Book a free demo to see how Choice Hacking's Fly or Die process can help you test, validate, and optimize your ideas.

De-risk.

Refine.

Launch.

Here's what you get in a

Choice Hacking "Fly or Die" project:

Here's what you get in an Email Marketing Audit:

An audit will cover the following elements of successful eCommerce, DTC, and services sites:

  • Image and message resonance
  • Language
  • Content
  • Subject lines
  • Design and templates
  • Timing
  • Personalization
  • Calls-to-action
  • Trust and Social Proof markers
  • Emotional connection

A Choice Hacking Email Marketing Audit is an initial audit designed to focus only on the things 

that will make the quickest, most tangible difference to your business.


Therefore it doesn't address more technical issues like:

  • Deliverability rates
  • Emails getting caught in spam
  • Display issues

Here are the tangible ways the audit findings will be delivered to you:

1. Design a Visual and/or Solution (Optional)

If you have an idea or approach you want to Test & Validate, we can work with you to create visual mockups to test. If you already have images that you'd like to test with buyers, we're also able to use those if appropriate. 


For example, if you'd like to increase conversion on your checkout page, Choice Hacking will design several approaches based on buyer psychology and behavioral science approaches and mock them up for testing. 


Here are a few anonymized mockup examples from a client who wanted to optimize their pricing page 👇

Validate & Test Pricing Example
Validate & Test Pricing Example 2

Here's an anonymized example of refining and illustrating a product idea 👇

2. Develop Buyer Audiences

Before you test any idea or approach, you need clearly define who your audience is (or could potentially be). During this process we'll help you:

  • Define and refine audiences based on behavior and attitudes, not just demographics
  • Identify and evaluate potential audiences for new products

In our work with clients, we often see teams surprised by how different audiences can have totally different reactions, so we always recommend that several audiences are taken into account. 

3. Test and Present Report with Recommendations 

Using our proprietary process, developed over decades working with startups, scale-ups, and Fortune 500 brands like McDonald's, AT&T, and Coca-Cola we will test your ideas with real buyers.


But this is much more than just asking customers if they'll buy your products or not. 


We use psychology-backed surveying and testing approaches, pioneered at academic institutions like University College London and MIT (Massachusetts Institute of Technology), to see past what buyers say they'll do, and instead get a peek into what they're actually doing. Once you get reactions from real potential buyers, you can decide whether to launch, tweak, re-test, or kill your product, feature, or approach. 


A "Fly or Die" project will save you time, money, and potentially month (or years) of frustration. 

What clients have to say

about working with Choice Hacking

Mark Bainbridge face

"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.

We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.

Thank you Jen."



Mark Bainbridge -
Co-founder DragonflyAI

 

"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.

I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.

I highly recommend her and Choice Hacking."


Michael Bidu -
CEO MYND Therapeutics


"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.

They took the time to understand our business and tailor their methods to our specific needs...

If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."



Tom Daly -
Fmr. Sr. Group Director of Global Marketing, Coca-Cola

How we've helped our clients succeed:

01

Learn how we helped a U.S.-based Cannabis brand go from confused to clear about its customer's needs.



[Read]

02

How Choice Hacking helped a U.S.-based eCommerce brand find 73% revenue increase with Customer Journey Mapping


[Read]

03

How Choice Hacking helped a London-based consultancy win a $6M account with a Customer Journey Map focused on behavior change.


[Read]

Why Choice Hacking?

✅ Decades of Experience
✅ Evidence-based Approaches
✅ Advanced Tools & Frameworks
We've worked with startups, scale ups, agencies, and Fortune 500 brands like:
We work with startups, scale ups, agencies, and Fortune 500 brands like:

Test & Validate Project Pricing

Yearly

Standard

Starting at

$3500+

In a Standard project, you must provide a visual or clear text representation of your idea or approach. If you need a solution created from scratch, mocked-up, or created, the Pro plan is a better fit for you.

  • Test up to 3 ideas or approaches with one custom audience and 150 potential buyers 
  • Get a custom report that helps you understand if your idea is Simple, Salient, and Soulful (and how to tweak it if it's not)
  • Understand the commercial viability of your idea before spending thousands (or millions) to launch it  
  • 45-minute kick-off meeting to solidify brief and challenge
  • Up to 3 visuals created for you to test with buyers. One round of creative revisions included 
  • Two one-on-one consulting sessions with the Choice Hacking team to help you get your idea polished, designed, and ready to be seen by potential buyers.

Pro

Starting at

$5000+

In a Pro project, you provide the challenge and we'll give you strategic feedback on the approach. The Pro plan includes visuals created to illustrate your idea for potential buyers to review and feed back on. 

MOST POPULAR

  • Test up to 6 ideas or approaches with up to three custom audiences and 150 potential buyers 
  • Get a custom report that helps you understand if your idea is Simple, Salient, and Soulful (and how to tweak it if it's not)
  • Understand the commercial viability of your idea before spending thousands (or millions) to launch it  
  • 45-minute kick-off meeting to solidify brief and challenge
  • Up to 6 visuals created for you to test with buyers. One round of creative revisions included
  • Two one-on-one consulting sessions with the Choice Hacking team to help you get your idea polished, designed, and ready to be seen by potential buyers.

Get in touch 

To get started fill out the form below👇

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