Behavioral Science & Psychology

Case Studies

Unlock the secrets of the world's biggest brands and learn how you can steal their best strategies.

Online training

Looking for something specific?

Skip to what you're looking for, or scroll down to browse all categories. 

Newest Case Studies

The Psychological Failure of New Coke

How Apple’s Marketing Gets You to Pay $1000+ for an iPhone

The Fascinating Psychology That Makes WORDLE So Addictive

5 Ways Target Uses Psychology to Perfect Its Experience

Load More

Get one case study in your inbox every week.

Join the Choice Hacking newsletter to get a behavioral science and psychology case study in your inbox every week. 

I'll also send you my eBook "5 Psychology Principles That Can Perfect Your Experience."

__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"30800":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"30800"},"trewq":{"name":"Main Light 30","parent":"30800"},"frty6":{"name":"Main Light 45","parent":"30800"},"flktr":{"name":"Main Light 80","parent":"30800"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"30800":{"val":"rgb(59, 136, 253)","hsl":{"h":216,"s":0.98,"l":0.61}},"f2bba":{"val":"rgba(59, 136, 253, 0.1)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.1}},"trewq":{"val":"rgba(59, 136, 253, 0.3)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.3}},"frty6":{"val":"rgba(59, 136, 253, 0.45)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.45}},"flktr":{"val":"rgba(59, 136, 253, 0.8)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.8}}},"gradients":[]},"original":{"colors":{"30800":{"val":"rgb(59, 136, 253)","hsl":{"h":216,"s":0.98,"l":0.61}},"f2bba":{"val":"rgba(59, 136, 253, 0.1)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.1}},"trewq":{"val":"rgba(59, 136, 253, 0.3)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.3}},"frty6":{"val":"rgba(59, 136, 253, 0.45)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.45}},"flktr":{"val":"rgba(59, 136, 253, 0.8)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__

Marketing Case Studies

How the world's best brands use psychology and behavioral science in their marketing. 

The Psychological Failure of New Coke

How Apple’s Marketing Gets You to Pay $1000+ for an iPhone

5 Ways Target Uses Psychology to Perfect Its Experience

10 Ways Disneyland Used Psychology to Perfect Its Experience

Load More

Product Design Case Studies

How the world's best brands use psychology and behavioral science in their digital product design. 

The Fascinating Psychology That Makes WORDLE So Addictive

5 Ways Uber Used Psychology to Perfect Its Experience

Load More

Motivation & Habits

How the world's biggest brands use psychology and behavioral science to create customer habits and motivate change. 

The Fascinating Psychology That Makes WORDLE So Addictive

How Netflix Used Psychology to Perfect Its Customer Experience

How Peloton uses psychology to make exercise addictive

Load More

Managing Choice

How the world's biggest brands use psychology and behavioral science to simplify the customer experience.

Load More

Welcome & Onboarding

How best-in-class brands use their product design and digital marketing to educate, onboard, and welcome their customers. 


Coming soon

Checkout & Purchase

How the world's best brands create ethical, persuasive, and effective checkout and purchase experiences. 

Load More

don't forget to check out

Applied Behavioral Science and Psychology Courses

For Marketers and Product Designers

Want to learn more about solving your most difficult marketing, UX, and product design challenges using psychology and behavioral science?

From beginner to advanced, Choice Hacking has a course for you. 

Learn More