Steal the psychological secrets of the world's biggest brands.

Applied psychology & behavioral science, distilled into dozens of practical case studies.

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  • Newest Case Studies
  • Marketing Case Studies
  • Product Design Case Studies
  • Motivation & Habits
  • Managing Choice
  • Welcome & Onboarding
  • Checkout & Purchase
  • Psychological Pricing

    • Newest Case Studies

    How Grey Goose Used Psychology to Become a 4 Billion Dollar Brand

    Grammarly: Email Psychology Breakdown

    6 Reasons Threads Will Win (and the psychology behind why)

    Skims: Email Psychology Breakdown

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    Marketing Case Studies

    How the world's best brands use psychology and behavioral science in their marketing. 

    Skims: Email Psychology Breakdown

    The Psychological Failure of New Coke

    How Apple Uses Psychology to Sell the iPhone

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    Product Design Case Studies

    How the world's best brands use psychology and behavioral science in their digital product design. 

    5 Ways Uber Used Psychology to Perfect Its Experience

    How Peloton Used Psychology to Make Exercise Addictive

    The Fascinating Psychology That Makes WORDLE So Addictive

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    Motivation & Habits

    How the world's biggest brands use psychology and behavioral science to create customer habits and motivate change. 

    Pre-Commitment: How to Keep Users Engaged

    The Fascinating Psychology That Makes WORDLE So Addictive

    How Peloton Used Psychology to Make Exercise Addictive

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    Managing Choice

    How the world's biggest brands use psychology and behavioral science to simplify the customer experience.

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    Welcome & Onboarding

    How best-in-class brands use their product design and digital marketing channels to educate, onboard, and welcome their customers. 

    This Brilliant Email Nails Customer Behavior Change

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    Checkout & Purchase

    How the world's best brands create ethical, persuasive, and effective checkout and purchase experiences. 

    The Psychology of Panera’s Unlimited Coffee Subscription

    This Design Tweak Created $300M in Sales

    How Amazon uses psychology to perfect their customer experience

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    Psychological Pricing

    Pricing is 95% psychology, 5% math. Here's how to crack it for your business. 

    The Psychology of Price: Odd-Even Pricing

    What is Anchoring Bias? Or, Why Sales Trick Our Brains

    What is the Decoy Effect?

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    Make  magnetic marketing. 

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