Unlock the psychological secrets of the world's biggest brands.

Applied psychology & behavioral science, distilled into dozens of practical case studies.

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Newest Case Studies

Marketing Case Studies

How the world's best brands use psychology and behavioral science in their marketing. 

Product Design Case Studies

How the world's best brands use psychology and behavioral science in their digital product design. 

Motivation & Habits

How the world's biggest brands use psychology and behavioral science to create customer habits and motivate change. 

Managing Choice

How the world's biggest brands use psychology and behavioral science to simplify the customer experience.

Welcome & Onboarding

How best-in-class brands use their product design and digital marketing channels to educate, onboard, and welcome their customers. 

Checkout & Purchase

How the world's best brands create ethical, persuasive, and effective checkout and purchase experiences. 

Psychological Pricing

Pricing is 95% psychology, 5% math. Here's how to crack it for your business. 

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Applied Behavioral Science and Psychology Courses

for marketing, UX, and product design

Want to learn more about solving your most difficult marketing, UX, and product design challenges using psychology and behavioral science?

From beginner to advanced, Choice Hacking has a course for you.