Example Vault, Uncategorized

Halo Effect: Dominos Pizza x Various Celebrities

Example Vault, Uncategorized

Halo Effect: Burger King David Beckham

Example Vault, Uncategorized

Social Proof: Richmond Sausages

Example Vault, Uncategorized

Liking: Bumble

Example Vault, Uncategorized

Commitment/Consistency: Starbucks