Vault

Power of Free: Starbucks Happy Hour

Vault

Loss Aversion: McDonald’s U.S. Spicy Chicken Nuggets

Vault

Halo Effect: Dominos Pizza x Various Celebrities

Vault

Halo Effect: Burger King David Beckham

Vault

Halo Effect: Greggs and Cheryl Cole

Vault

Halo Effect: Travis Scott x McDonald’s

Vault

Fresh Start Effect: Arby’s

Vault

Peak-end Rule: Chickfila

Vault

Bizarreness Effect: Burger King McWhopper

Vault

Goal Gradient: Starbucks Loyalty