Example Vault, Uncategorized

Power of Free: Starbucks Happy Hour

Example Vault, Uncategorized

Halo Effect: Dominos Pizza x Various Celebrities

Example Vault, Uncategorized

Halo Effect: Burger King David Beckham

Example Vault, Uncategorized

Halo Effect: Greggs and Cheryl Cole

Example Vault, Uncategorized

Halo Effect: Travis Scott x McDonald’s

Example Vault, Uncategorized

Fresh Start Effect: Arby’s

Example Vault, Uncategorized

Peak-end Rule: Chickfila

Example Vault, Uncategorized

Bizarreness Effect: Burger King McWhopper

Example Vault, Uncategorized

Goal Gradient: Starbucks Loyalty