Example Vault, Uncategorized

Social Proof: Van Halen

Example Vault, Uncategorized

Power of Free: Walmart+

Example Vault, Uncategorized

Fresh Start Effect: Banana Republic

Example Vault, Uncategorized

Scarcity: John Lewis

Example Vault, Uncategorized

Unity: Lady Foot Locker

Example Vault, Uncategorized

Anchoring: Walmart Rollback

Example Vault, Uncategorized

Bizarreness Effect: Snickers

Example Vault, Uncategorized

Commitment/Consistency: REI

Example Vault, Uncategorized

Goal Gradient: Starbucks Loyalty

Example Vault, Uncategorized

Scarcity: Holland and Barrett