This session covers the foundations of applied behavioral science and psychology for marketing.  

We go beyond the basics with real-world examples, successful business applications, common mistakes when using these principles, and how behavioral science can supercharge creative work. 

This training gives your team a simple process and framework that makes using these principles easy - and integrates them into your existing ways of working.

Teams will leave this half-day training with practical knowledge of:

• ✅ Foundational psychology and behavioral science principles for marketing
  
• ✅ 12 key scientific principles and real-world examples
• ✅ Introduction to a holistic framework for applying principles
• ✅ The most common psychological & behavioral barriers
• ✅ Introduction to a simple, but effective, framework for application

Each half-day training is personalized to your needs: 

• ✅ Bespoke training tailored to your brand challenges and industry 
• ✅ Customized to your process and needs including creative briefing and production process (including vendor management) 
• ✅ Interactive session for up to 50 virtual or 25 in-person participants with small group work and discussion 
  

Understanding how people think and act the way they do is imperative for leaders of all levels. Without an understanding of how people think, act, and decide, leading a team to creative greatness is nearly impossible. 

Your team will leave this session with an understanding of:

• ✅ How common errors in thinking keep us from making better decisions.
• ✅ How thinking traps can snare even the best teams.
  

Active participation and science-based frameworks will arm each member of the team with actionable tools to apply their learnings. 

[Please note] This training includes optional modules that deal with the psychological and behavioral challenges of remote / hybrid teams. 

Focused on conversion-driven B2C journeys, this session presents a framework that will help transform sales, loyalty, and onboarding approaches through behavioral science.

This session is best suited for UX, CX, and CRM teams, and a review of fundamental principles will ensure everyone starts from equal footing.

Although not necessary, combining this session with Behavioural Science 101 makes for a compelling full-day workshop.