Welcome
Choice Hacker!
You’re joining 10k+ entrepreneurs, consultants, coaches, and marketers who are learning how to 2x their marketing effectiveness (so sales and profit can 2x, too) using psychology and behavioral science.
If we haven’t met yet, I’m Jen Clinehens, Founder and Managing Director of Choice Hacking đź‘‹
A quick intro to me so you know how I can help you the most👇
I’ve worked as an entrepreneur and marketer for the past 20+ years.
I’ve helped startups, scale-ups, and Fortune 500 companies like McDonalds, AT&T, Adidas, Pepsico, Starbucks and more add $250M+ in marketing returns with the power of marketing psychology.
My marketing experience spans all global markets, and as an American expat I currently split my time between New York City and London.
I hold a masters degree in Creative Brand Management (Advertising) from the VCU Brandcenter and an MBA from the Goizeuta School of Business at Emory University.
You can check out some case studies and recommendations from folks I’ve worked with on my LinkedIn profile with more on this page.
What to expect in this newsletter👇
Three to four times a week I send out a quick marketing psychology and behavioral science case study or deep dive into a psychological principle.
These emails often include invitations to join my live workshops, Skill Sessions, courses, the Choice Hacking Pro community, and or work one-on-one with me.
The purpose of these emails and resources are to help you 2x your marketing effectiveness using psychology, behavioral science, and AI (so sales and profit can 2x, too).
Quick Start Guide👇
✅ If you use Gmail and this email landed in Promotions, be sure to drag this email to your “Primary” tab so it doesn’t get sent to Promotions in the future:
âś… Subscribe to the popular Choice Hacking Podcast (a top 50 management podcast in 35+ countries). Learn how the world’s most successful businesses grow using the power of behavioral science and psychology – and how you can steal their secrets.
âś… Follow me: Instagram / LinkedIn / Threads / Bsky / YouTube / TikTok
âś… And last, consider picking up a copy of my top-rated book all about using psychology and behavioral science to transform your business:
