What if you could see through your potential client or customers' eyes, understand their emotional drivers, the deep psychology that triggers them to buy, and then figure out where your website is falling short?
A Choice Hacking website audit will give you a marketing psychology, AI, and behavioral science-based plan to fix the elements on your site that are holding your business back.
What if you could quickly understand a customer's impressions of your brand, get rapid expert feedback, and immediately understand how to improve your experience with marketing psychology and behavioral science?
I'll help you create an optimization plan you can be confident in.
43-point, 21 page audit report
45-minute video audit
Visual insights in Miro board
Part expert review, part user research, and part diagnostic, I will record a 45-minute video of your experience and share my expert recommendations in an actionable 43-point report. This is an initial audit designed to fix the most urgent psychological, messaging, image, and conversion issues on your website.
Audits are tailored to your business and industry: whether you're a services provider like a real estate agent, doctor, coach, consultant, or accounting firm, a SaaS brand, Shopify store, DTC brand, eCommerce site, or anything in-between.
Each audit will help you:
“The audit helped me see things I was blind to after two years of working on my business. I wasn’t sure how much actionable advice we’d get from the session, but I shocked by how much we learned.
If you’re on the fence about hiring Jen and Choice Hacking to perform an audit, don’t wait...
Your money will be well spent.”
- Antony W.T., CEO & Founder
A website audit covers the following elements of successful eCommerce, DTC, and services sites:
A Choice Hacking Website Audit is an
initial audit designed to focus only on the things
that will make the quickest, most tangible difference to your business. It doesn't cover:
Here are the tangible ways the audit findings will be delivered to you:
I'll talk through your audit findings with specific visual examples,
as well as compare your approaches to a competitor to better understand
the context in which your customer or client is shopping online.
Watch a sample Website Audit video below 👇
This is an example of a Customer Experience Audit (for illustration purposes only - not a client)
I'll list out and grade (with a red, yellow, or green system) specific elements of your website
using the Choice Hacking 3S model (Simple, Salient, Soulful).
This report will help you understand the areas in which you can improve,
and the grading system will help you figure out which ones are urgent and which ones can wait.
This is the virtual whiteboard will help you visualize recommendations and user experience changes.
Because this website audit is smaller in scope, you won't get UX mockups for every recommendation.
But when it helps illustrate needed UX transformation, these recommended layouts will be provided.
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“The information is precise and focused on improving customer experience that speaks directly to behavior and psychology. It's an aspect that technical SEO and marketing often misses in stats and graphs.
The video [was] very well done and watchable. Actionable suggestions that are clearly communicated with examples.”
Todd R.
BikeFriday.com
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"Jen's review gave me a personalized plan of action on how to improve my site with some simple rearrangement on sections as well as a bit of decluttering to make it easier on consumers to stick around longer and find what they are looking for without confusion.
...The report was completed through a hands-on process and certainly love the whiteboard that was videoed by Jen to give me the exact examples of what needed to take place. I can follow along and fix it, as well as share it with tech. so they can fix it."
Jane F.C.
carolinarealtysearch.com
No matter the size of your brand, you can quickly get industry-leading feedback in a matter of minutes (without breaking the bank).
Is it difficult for users to see what they need to see? Is it hard for them to complete your most important tasks? Get honest feedback and actionable insight quickly.
Our salience tool, DragonflyAI, is industry-leading with accuracy independently certified by MIT. This tool is used by brands like LVMH, and Coca-Cola. Now you can get the same insight and analysis at a fraction of the cost.
Hello! 👋 I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.
I started Choice Hacking in 2021 to help 100M entrepreneurs and marketers learn what makes their buyers tick - using behavioral science, marketing psychology, and predictive AI to crack the code on conversion, engagement, and long-term brand growth.
Here's how we'll work together:
Visit the checkout (above) and complete the process. Once your payment is complete you'll be sent to a page with a form so you can complete step number two.
Tell me what you want me to review and your basic issues or challenges. Then share a link to the touchpoint (website, etc.), or provide a Miro board walk through.
I'll be in touch in three business days or less with a link to your video. It's that easy!
Great question! The most common next steps after an audit include:
"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen."
"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.
I highly recommend her and Choice Hacking."
"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.
They took the time to understand our business and tailor their methods to our specific needs...
If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."
Brands win when they know what makes buyers tick.
Choice Hacking supports marketers and entrepreneurs
who want to create simple, salient, and soulful marketing
using the power of psychology, behavioral science, and AI.
Copyright 2024 Choice Hacking Ltd, all rights reserved.