If you want your brand to grow,
then you need to uncover your customers'
deepest desires, fears, needs and challenges.
Discover buyers' deep desires, fears, and goals
Transform your business with deep customer insight
Learn to speak your buyers' language
Think of a Customer Insights Report as a research project on steroids. We don't stop at surface-level interviews, concept tests, or desk research (like many other consultancies do).
We go deeper to uncover your customers' deepest desires, fears, challenges, and beliefs about your business and why they do (or don't) buy. Then we turn those insights into actionable next steps, use them to opportunity spot, and even prioritise them for your business.
We aim to deliver a document that creates 100x the value of the consulting fee for your business - through customer research, opportunity spotting, and clarity on the next steps your business needs to take to connect with its customers.
Using Choice Hacking's proprietary method that combines behavioral science, marketing psychology, and predictive AI we can help you:
The brand that knows it's customer best, wins. How well do you know your customers' needs and challenges? A Customer Insights Report will help you dig into their psychology, lifestyles, and behavior.
How do customers use your product? Do they understand the need for your product or service? What's stopping them from using your product to solve their problems?
Choice Hacking's innovative approach combines years of research experience for brands like AT&T, McDonald's, and more with behavioral science and psychology-based approaches.
"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen."
"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.
I highly recommend her and Choice Hacking."
"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.
They took the time to understand our business and tailor their methods to our specific needs...
If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."
Here's how we'll work together:
Interviews, surveys, observation, data analysis and AI-driven behavioral research help us deeply understand your customers' needs and desires.
Here's where we'll turn information into mind-blowing insights that will power your brand's growth in the short-term and into the future.
No Customer Insights Report is complete without a beautiful PowerPoint deck (so you can share with your team) and a prioritzed roadmap of opportunities that the insights project has identified.
If you want your brand to grow, then you need to uncover your customers'
deepest desires, fears, needs and challenges.
Discover buyers' deep desires, fears, and goals
Transform your business with deep customer insight
Learn to speak your buyers' language
Think of a Customer Insights Report as a research project on steroids. We don't stop at surface-level interviews, concept tests, or desk research (like many other consultancies do).
We go deeper to uncover your customers' deepest desires, fears, challenges, and beliefs about your business and why they do (or don't) buy. Then we turn those insights into actionable next steps, use them to opportunity spot, and even prioritise them for your business.
We aim to deliver a document that creates 100x the value of the consulting fee for your business - through customer research, opportunity spotting, and clarity on the next steps your business needs to take to connect with its customers.
Using Choice Hacking's proprietary method that combines behavioral science, marketing psychology, and predictive AI we can help you:
The brand that knows it's customer best, wins. How well do you know your customers' needs and challenges? A Customer Insights Report will help you dig into their psychology, lifestyles, and behavior.
How do customers use your product? Do they understand the need for your product or service? What's stopping them from using your product to solve their problems?
Choice Hacking's innovative approach combines years of research experience for brands like AT&T, McDonald's, and more with behavioral science and psychology-based approaches.
"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen."
"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.
I highly recommend her and Choice Hacking."
"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.
They took the time to understand our business and tailor their methods to our specific needs...
If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."
Here's how we'll work together:
Interviews, surveys, observation, data analysis and AI-driven behavioral research help us deeply understand your customers' needs and desires.
Here's where we'll turn information into mind-blowing insights that will power your brand's growth in the short-term and into the future.
No Customer Insights Report is complete without a beautiful PowerPoint deck (so you can share with your team) and a prioritzed roadmap of opportunities that the insights project has identified.
Great question! We work with businesses of all sizes, but in general brands that fit into one of the groups below tend to benefit the most:
Hello! 👋 I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.
I started Choice Hacking in 2020 to help 100M marketers get inspired about using behavioral science, marketing psychology, and predictive AI to supercharge their work.
Although I would love to take on everyone who approaches myself and Choice Hacking for consulting, my schedule only allows for a limited number of clients each year. I don't want to waste your time or mine, so I'll only work with those folks who truly benefit from a consulting engagement.
How much does a Customer Insight Report project cost?
Customer Journey Mapping Packages start at $8,500 USD (with adjustments depending on size of company, complexity of engagement, and your local currency's purchasing parity to the US dollar).
Additional payment FAQs:
Get in touch
Brands win when they know what makes buyers tick.
Choice Hacking supports marketers and entrepreneurs
who want to create simple, salient, and soulful marketing
using the power of psychology, behavioral science, and AI.
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