Training & Workshops

Customized For Your Business

Are you looking to inspire new skills and capabilities in your business? Maybe you want to get your team thinking about an old problem in a new way? Are you stuck in a rut with new business and need a fresh approach?

Choice Hacking can help.

Tesa logo

"I totally recommend Choice Hacking... so passionate and experienced.

Thanks Jennifer for a very interesting, interactive and concrete training and workshop on behavioral science and how to use it to improve our structure of choice and communications and help the consumer to find the

right product for their DIY project."

Bruno Derouet, Tesa

We work with teams of all shapes & sizes

Enterprise Marketing

As the guardians of your brand, it's important to understand how customers actually think, act, and behave. Learn how science can help you maximise every moment of your customer journey. 

UX, CX, Digital

From increasing engagement to driving habits and better connecting digital and physical environments, behavioral science can help solve your thorniest user challenges. 

Marketing Agencies

Whether your speciality is brand, media, CRM or retail, we can help your work pack more of a punch, all while augmenting (not sacrificing) creativity. 

"Thank you for the wonderful presentation today! It sparked good conversations afterward, and I'm sure it'll help BeSci become a more foundational part of our discussions and work.

It was great working with you!"

Amanda Hembree, Signal Theory

Example Topics

Businesswoman In Presentation At Conference Raising Hand To Ask Question

Behavioral Science for Business

This session covers the foundations of applied behavioral science and psychology for marketing.  

We go beyond the basics with real-world examples, successful business applications, common mistakes when using these principles, and how behavioral science can supercharge creative work. 

Instead of introducing a long menu of tactics and random examples (like other behavioral science speakers do), this training gives you team a simple process and framework that makes using these principles a no-brainer.

Depending on the length of the training you choose (full or half-day) teams leave with practical knowledge of:

  • ✅ 8-15 key behavioral science and psychology principles
  • ✅ 30 days of access to my Example Vault (with 200+ more real world examples)
  • ✅ Introduction to a holistic framework for applying these principles
  • ✅ Process for integrating these principles into a creative brief.

This training will be tailored to your team's level of knowledge and current business challenges / industry. 

Woman coaching team member

The Science of Creative Leadership

Understanding how people think and act the way they do is imperative for leaders of all levels. Without an understanding of how people think, act, and decide, leading a team to creative greatness is nearly impossible. 

Your team will leave this session with an understanding of:

  • ✅ How common errors in thinking keep us from making better decisions.
  • ✅ How thinking traps can snare even the best teams.

Active participation and science-based frameworks will arm each member of the team with actionable tools to apply their learnings

[Please note] This training includes optional modules that deal with the psychological and behavioral challenges of remote / hybrid teams. 

designing journeys

Designing Persuasive Experiences

If your team is managing customer experiences - from apps to retail and everything in between - this session can help take your engagement to the next level.

Focused on conversion-driven B2C journeys, this session presents a framework that will help transform sales, loyalty, and onboarding approaches through behavioral science.

This session is best suited for UX and CX teams, and a review of fundamental principles will ensure everyone starts from equal footing. Although not necessary, combining this session with Behavioural Science 101 makes for a compelling 1 to 2 day workshop

business pitch

How to Craft Persuasive Pitches

Ah, the pitch.

Whether it's a business-as-usual creative presentation or the new business rodeo, understanding the science behind how clients think can give you an edge over the competition. Your team will leave this session with a better understanding of how to identify potential barriers to the sale, craft more persuasive stories, and win over clients and internal audiences.  

Not just another, "storytelling" session, How to Craft Persuasive Pitches combines the latest behavioral science, psychology, and neuroscience techniques to help you win more business from better clients.