If you want to move customers on a trial or free plan into a paid product or service, you know it's not easy. Luckily psychology, behavioral science, and AI are here to help.
Choice Hacking's proprietary U.P.G.R.A.D.E. method
can help you grow your business 👇
Figure out the cause of your low conversion rate
Transform your value prop, marketing, pricing, & more
Give you a plan that grows your business
Using Choice Hacking's proprietary U.P.G.R.A.D.E. method that combines behavioral science, marketing psychology, and predictive AI we can help you:
Your Audit and recommendations will be captured in 3 deliverables:
This PDF report outlines what's working now, what's not, and why across your customer experience, comms, and messaging. This report answers questions like:
This PDF report will examine your customer base, chop it up into groups based on what they do and who they are, and make sure your messaging, pricing, value proposition, and marketing resonates with each group. It will help you answer questions like:
This PDF report will collate and prioritize all recommended changes to your comms, marketing, pricing, value prop, and customer experience. Please note that the slides below represent a random sampling of the content of your final PDF report.
(Details blurred to protect client work)
The brand that knows it's customer best, wins. How well do you know your customers' needs and challenges?
A Freemium to Premium Audit Report can help you dig into their psychological drives, barriers, and needs (then tell you how to use them to drive conversion).
Is it difficult for customers to do what they want to do (buy, learn, compare, repurchase)? Is your experience, business, or marketing messages getting in the way of what customers need?
This report will tell you.
Our innovative approach to "freemium to premium" optimization (U.P.G.R.A.D.E.) combines predictive AI and synthetic data tools as well as behavioral science and psychology approaches.
No other consultancy on Earth is using this combination of powerful tools and applied to upgrade optimization.
Hello! 👋 I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.
I started Choice Hacking in 2020 to help 100M marketers get inspired about using behavioral science, marketing psychology, and predictive AI to supercharge their work.
Here's how we'll work together:
Research, data analysis, and AI-driven behavioral research help us deeply understand your customers' needs and desires.
Here's where we'll turn information into insights that will power conversion optimization in the short-term, while buildign your brand for the future (and increased customer lifetime value).
The outcome of this process will be a document with clear instructions on tactics to apply and test, how to learn from them and make them work for your business for the long-term.
If you want to move customers on a trial or free plan into a paid product or service, you know it's not easy. Luckily psychology, behavioral science, and AI are here to help.
Choice Hacking's proprietary U.P.G.R.A.D.E. method can help you grow your business 👇
Figure out the cause of your low conversion rate
Transform your value prop, marketing, pricing, & more
Give you a plan that grows your business
Using Choice Hacking's proprietary U.P.G.R.A.D.E. method that combines behavioral science, marketing psychology, and predictive AI we can help you:
Your Audit and recommendations will be captured in 3 deliverables:
This PDF report outlines what's working now, what's not, and why across your customer experience, comms, and messaging. This report answers questions like:
This PDF report will examine your customer base, chop it up into groups based on what they do and who they are, and make sure your messaging, pricing, value proposition, and marketing resonates with each group. It will help you answer questions like:
This PDF report will collate and prioritize all recommended changes to your comms, marketing, pricing, value prop, and customer experience. Please note that the slides below represent a random sampling of the content of your final PDF report.
(Details blurred to protect client work)
The brand that knows it's customer best, wins. How well do you know your customers' needs and challenges?
A Freemium to Premium Audit Report can help you dig into their psychological drives, barriers, and needs (then tell you how to use them to drive conversion).
Is it difficult for customers to do what they want to do (buy, learn, compare, repurchase)? Is your experience, business, or marketing messages getting in the way of what customers need?
This report will tell you.
Our innovative approach to "freemium to premium" optimization (U.P.G.R.A.D.E.) combines predictive AI and synthetic data tools as well as behavioral science and psychology approaches.
No other consultancy on Earth is using this combination of powerful tools and applied to upgrade optimization.
Here's how we'll work together:
Research, data analysis, and AI-driven behavioral research help us deeply understand your customers' needs and desires.
Here's where we'll turn information into insights that will power conversion optimization in the short-term, while buildign your brand for the future (and increased customer lifetime value).
The outcome of this process will be a document with clear instructions on tactics to apply and test, how to learn from them and make them work for your business for the long-term.
"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen."
"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.
I highly recommend her and Choice Hacking."
"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.
They took the time to understand our business and tailor their methods to our specific needs...
If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."
Great question! We work with businesses of all sizes, but in general brands that fit into one of the groups below tend to benefit the most:
Get in touch
Brands win when they know what makes buyers tick.
Choice Hacking supports marketers and entrepreneurs
who want to create simple, salient, and soulful marketing
using the power of psychology, behavioral science, and AI.
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