Free to Paid Conversion Audit: 

Convert More Customers and Grow Your Bottom Line

If you want to move customers on a trial or free plan into a paid product or service, you know it's not easy. Luckily psychology, behavioral science, and AI are here to help.

Our proprietary U.P.G.R.A.D.E. method can help you grow your business 👇

Use AI and behavioral science tools to help figure out what's working and what's broken in your conversion process
Find opportunities to transform your marketing, value proposition, messages, pricing, sales process, and customer experience to grow your paid subscriber base.
Give you a plan for your business moving forward that optimizes revenue, minimizes churn, and keeps paid customers sticking around. 
43-point CX Audit
Drive sales & retention
Build your brand for the long-term

"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking... 

They took the time to understand our business and tailor their methods to our specific needs.

This approach led to insights that were relevant and impactful to our business.

If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."

Tom Daly

Former Sr. Group Director of Global Marketing


Here's what you get in a

Free to Paid Conversion Audit Project:

Using Choice Hacking's proprietary U.P.G.R.A.D.E. method that combines behavioral science, marketing psychology, and predictive AI we can help you: 

  • Go beyond what you customers say they do, to dig into what you customers actually do - and why.
  • Align your business around a shared understanding of your customers' behaviors, goals, needs, and emotions for better marketing and customer experience outcomes
  • Create better outcomes for marketing, comms, product innovation, and customer service by eliminating friction points and better serving customers.
  • Prioritize budgets and work streams when you discover the most impactful customers moments. 
  • ✅ Create a vision for the future when you understand what customers truly need, want, and desire.

Your Audit and recommendations will be captured in 3 deliverables: 

1. 63-Point Diagnostic Report

This PDF report outlines what's working now, what's not, and why across your customer experience, comms, and messaging. This report answers questions like: 

  • ✅ Is our premium pricing right for our target customer?
  • ✅ How can behavioral science and psychology help us nudge upgrades?
  • ✅ Where are quick wins that will make a huge difference in conversion rates?
  • ✅ Does our value proposition for premium resonate with our target? 
  • ✅ What psychology principles can we use in our marketing to drive upgrades?
  • ✅ And more...

2. Customer Alignment Strategy

This PDF report will examine your customer base, chop it up into groups based on what they do and who they are, and make sure your messaging, pricing, value proposition, and marketing resonates with each group. It will help you answer questions like: 

  • ✅ Are our marketing messages and value proposition aligned to what each customer group wants? (Saying the same thing to everyone doesn't work).
  • ✅ What are the barriers to purchase for different customer groups and how can we overcome them to get them to buy?
  • ✅ Is there a target customer with powerful upgrade potential that we aren't talking to right now?  
  • ✅ Which group of customers is the most lucrative for our business?
  • ✅ And more...

3. Final Recommendations Deck & Video

This PDF report will collate and prioritize all recommended changes to your comms, marketing, pricing, value prop, and customer experience. Please note that the slides below represent a random sampling of the content of your final PDF report.

(Details blurred to protect client work)

"If you have a chance to hire Choice Hacking, do it before your competition does it.

I believe Jen is one of the top consumer experience... experts in the business.

I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.

I highly recommend her and Choice Hacking."

Michael Bidu, CEO MYND Therapeutics

How can a Freemium to Premium Audit help you?

✅ Align your price, value proposition and messaging with what your customer needs

The brand that knows it's customer best, wins. How well do you know your customers' needs and challenges?

A Freemium to Premium Audit Report can help you dig into their psychological drives, barriers, and needs (then tell you how to use them to drive conversion).

✅ Identify pain points quick win opportunities for conversion optimization 

Is it difficult for customers to do what they want to do (buy, learn, compare, repurchase)? Is your experience, business, or marketing messages getting in the way of what customers need? 

This report will tell you.

✅ Access to leading tools and cutting-edge research, and proven methods

Our innovative approach to "freemium to premium" optimization (U.P.G.R.A.D.E.) combines predictive AI and synthetic data tools as well as behavioral science and psychology approaches.

No other consultancy on Earth is using this combination of powerful tools and applied to upgrade optimization. 

Why Choice Hacking?

✅ Decades of Experience

✅ Evidence-based Approaches
✅ Advanced Tools & Frameworks
We've worked with startups, scale ups, agencies, and Fortune 500 brands
in the United States, United Kingdom, Europe, and MEA such as: 

The Freemium to Premium Audit Process

Here's how we'll work together:

1. Discover

Research, data analysis, and AI-driven behavioral research help us deeply understand your customers' needs and desires. 

2. Define

Here's where we'll turn information into insights that will power conversion optimization in the short-term, while buildign your brand for the future (and increased customer lifetime value). 

3. Design & Test

The outcome of this process will be a document with clear instructions on tactics to apply and test, how to learn from them and make them work for your business for the long-term. 

Mark Bainbridge face

"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued “friends of Dragonfly” Jen has been instrumental in our growth as a business.

We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.

Thank you Jen."

Mark Bainbridge, Co-founder DragonflyAI

What kinds of businesses benefit from a

Freemium to Premium Audit?

Great question! We work with businesses of all sizes, but in general brands that fit into one of the groups below tend to benefit the most: 

  • Startups moving into scale-up mode: If you have customers, a proven your concept, raised some VC cash and are beginning to grow, a Freemium to Premium Audit can help you optimize your conversion process and begin to turn free users into revenue-producing long-term customers. 
  • Mid-level brands looking for new opportunities: If your business is doing between $10M and $100M in annual revenue, you know the importance of having a strong free-to-paid conversion strategy. We can help you supercharge it with AI, behavioral science, and marketing psychology.
  • Fortune 500 and FTSE 100 brands seeking growth and effectiveness: If you're a big consumer or B2B brand, you already understand the importance of conversion optimization. But with big scale, comes bigger responsibility - you need to speak to all of your customer groups in a relevant way, continue to act as a steward of your brand, all while seeking out marketing effectiveness and innovative thinking. A Freemium to Premium Audit is the perfect way to optimize your approach and effectiveness.