Get a glimpse into your customers' heads and hearts

with a Customer Journey Map

Get a glimpse into your customers' heads & hearts 

with a

Customer Journey Map

If you want your business to grow,

then you need to uncover your customers' deepest desires and needs. 

If you want your business to grow, then you need to uncover your customers' deepest desires and needs. 

Use AI and Behavioral Science tools and systems

Find opportunities to transform your business

Grow your bottom line by spotting innovation

About Jen Clinehens 

& Choice Hacking

Hello! πŸ‘‹ I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.

I started Choice Hacking in 2021 to help 100M entrepreneurs and marketers learn what makes their buyers tick - using behavioral science, marketing psychology, and predictive AI to crack the code on conversion, engagement, and long-term brand growth.


What is a Customer Journey Map and 

why do you need one?

What is a Customer Journey Map and 

why do you need one?

Customer Journey Maps are a visual story about how people interact with your brand.


They uncover your customers' deepest desires, fears, challenges, and beliefs about your business and why they do (or don't) buy. 


Journey Maps are like a bridge between your brand and your customers, empowering your business strategy, marketing, and product development roadmaps for years to come. 


πŸ‘‰ To learn about the direct business impact a Customer Journey Map can give you, download my free guide: "10 Ways Customer Journey Maps Can Grow Your Business."


Here's what you get in a journey mapping project:

Here's what you get in a journey mapping project:

Using Choice Hacking's proprietary CLOSER method that combines behavioral science, marketing psychology, and predictive AI we can help you: 

  • βœ… Go beyond what you customers say they do, to dig into what you customers actually do - and why.
  • βœ… Align your business around a shared understanding of your customers' behaviors, goals, needs, and emotions for better marketing and customer experience outcomes
  • βœ… Create better outcomes for marketing, comms, product innovation, and customer service by eliminating friction points and better serving customers.
  • βœ… Prioritize budgets and work streams when you discover the most impactful customers moments. 
  • βœ… Create a vision for the future when you understand what customers truly need, want, and desire. 

1. Customer Interviews & Behavioral Analysis

1. Customer Interviews & Behavioral Analysis

This is an example project for a US-based e-commerce and retail cannabis / CBD brand located in states where this product is legal.

2. Data-based behavioral personas

2. Data-based behavioral personas

3. Customer Insights Report

3. Customer Insights Report

4. Customer Journey Maps

4. Customer Journey Maps


How can a Customer Journey Map help you?

How can a Customer Journey Map help you?

To learn more, click here to access: "10 Ways Customer Journey Maps Can Grow Your Business.

To learn more, click here to access: "10 Ways Customer Journey Maps Can Grow Your Business.

βœ… Get closer to your customers' deepest desires and needs

The brand that knows it's customer best, wins. How well do you know your customers' needs and challenges? A Customer Journey Map can help you dig into their psychology and desires. 

βœ… Identify pain points and opportunities for growth

Is it difficult for customers to do what they want to do (buy, learn, compare, repurchase)? Is your experience, business, or marketing messages getting in the way of what customers need?  

βœ… Access to leading tools and cutting-edge methods

Our innovative approach to Journey Mapping using the C.L.O.S.E.R. Method combines predictive AI and synthetic data tools as well as behavioral science and psychology approaches.


No other agency on Earth is using this combination of powerful tools and approaches with customer journey mapping. 


Why Choice Hacking?

Why Choice Hacking?

βœ… Decades of Experience
βœ… Evidence-based Approaches
βœ… Advanced Tools & Frameworks
We've worked with startups, scale ups, agencies, and Fortune 500 brands
in the United States, United Kingdom, Europe, Australia, and MEA such as: 
We've worked with startups, scale ups, agencies, and Fortune 500 brands 
in the United States, United Kingdom, Europe, Australia, and MEA such as: 

Read Customer Journey Case Studies

Read Customer Journey

Case Studies

01

Learn how we helped a U.S.-based Cannabis brand go from confused to clear about its customer's needs.



[Read]

02

How Choice Hacking helped a U.S.-based eCommerce brand find 73% revenue increase with Customer Journey Mapping


[Read]

03

How Choice Hacking helped a London-based consultancy win a $6M account with a Customer Journey Map focused on behavior change.


[Read]


The Journey Mapping Process

The Journey Mapping Process

Here's how we'll work together:

1. Discover

Interviews, surveys, focus groups, observation, data analysis and AI-driven behavioral research help us deeply understand your customers' needs and desires. 

2. Define

Here's where we'll turn information into insights that will power brand growth in the short-term and into the future. 

3. Design & Test

No journey mapping project is complete without a beautiful design and an introduction to your business that makes your team eager to share and use it.


We'll also test your map with real customers to confirm with 100% confidence that it's on the right track.


What clients have to say about

working with Jen Clinehens and Choice Hacking:

What clients

say about 

working with

Jen Clinehens &

Choice Hacking

Mark Bainbridge face

"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.

We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.

Thank you Jen."



Mark Bainbridge -
Co-founder DragonflyAI

 

"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.

I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.

I highly recommend her and Choice Hacking."


Michael Bidu -
CEO MYND Therapeutics


"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.

They took the time to understand our business and tailor their methods to our specific needs...

If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."



Tom Daly -
Fmr. Sr. Group Director of Global Marketing, Coca-Cola


What kinds of businesses

benefit from Journey Mapping?

What kinds of businesses 

benefit from Journey Mapping?

Great question! We work with businesses of all sizes, but in general brands that fit into one of the groups below tend to benefit the most: 

  • Market-level Customer Journey Map: If you're a startup or a scale up aiming to capture a new audience and gobble up marketshare, you need to know what customers are doing now in their search for your product. 
  • Current Experience Customer Journey Map: If you're a 7-figure or bigger business (we've worked with companies who make 100s of billions and year and others just breaking 7-figures) who needs to know how to improve things now and grow for the future, this is a great fit for you. 
  • Future-state Customer Journey Maps: Are you undergoing a digital transformation or CX transformation in your business and need a vision for the future? This project is a great fit for you.
  • πŸ‘‰ To learn about the direct business impact a Customer Journey Map can give you, download my free guide: "10 Ways Customer Journey Maps Can Grow Your Business."

Pricing & Next Steps

Pricing & 

Next Steps

Although I would love to take on everyone who approaches myself and Choice Hacking for consulting, my schedule only allows for a limited number of clients each year. I don't want to waste your time or mine, so I'll only work with those folks who truly benefit from a consulting engagement.

How much does a Customer Journey Mapping project cost? 
Customer Journey Mapping generally run at between $12k to $25k (with adjustments depending on size of company, complexity of engagement, and your local currency's purchasing parity to the US dollar). 


Get in touch 

Due to limited capacity, my consulting calendar is booked up for the remainder of Q2, but I am currently chatting with folks about projects in Q3 and beyond. 


If you're interested in learning more about a Customer Journey Mapping project please register your interest below and I'll reach out as dates become availableπŸ‘‡

Full Name *
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