If you want your business to grow,
then you need to uncover your customers' deepest desires and needs.
If you want your business to grow, then you need to uncover your customers' deepest desires and needs.
Use AI and Behavioral Science tools and systems
Find opportunities to transform your business
Grow your bottom line by spotting innovation
Hello! 👋 I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.
I started Choice Hacking in 2020 to help 100M marketers get inspired about using behavioral science, marketing psychology, and predictive AI to supercharge their work.
Customer Journey Maps are a visual story about how people interact with your brand.
They uncover your customers' deepest desires, fears, challenges, and beliefs about your business and why they do (or don't) buy.
Journey Maps are like a bridge between your brand and your customers, empowering your business strategy, marketing, and product development roadmaps for years to come.
👉 To learn about the direct business impact a Customer Journey Map can give you, download my free guide: "10 Ways Customer Journey Maps Can Grow Your Business."
Using Choice Hacking's proprietary CLOSER method that combines behavioral science, marketing psychology, and predictive AI we can help you:
This is an example project for a US-based e-commerce and retail cannabis / CBD brand located in states where this product is legal.
To learn more, click here to access: "10 Ways Customer Journey Maps Can Grow Your Business.
To learn more, click here to access: "10 Ways Customer Journey Maps Can Grow Your Business.
The brand that knows it's customer best, wins. How well do you know your customers' needs and challenges? A Customer Journey Map can help you dig into their psychology and desires.
Is it difficult for customers to do what they want to do (buy, learn, compare, repurchase)? Is your experience, business, or marketing messages getting in the way of what customers need?
Our innovative approach to Journey Mapping using the C.L.O.S.E.R. Method combines predictive AI and synthetic data tools as well as behavioral science and psychology approaches.
No other agency on Earth is using this combination of powerful tools and approaches with customer journey mapping.
Learn how we helped a U.S.-based Cannabis brand go from confused to clear about its customer's needs.
How Choice Hacking helped a U.S.-based eCommerce brand find 73% revenue increase with Customer Journey Mapping
How Choice Hacking helped a London-based consultancy win a $6M account with a Customer Journey Map focused on behavior change.
Here's how we'll work together:
Interviews, surveys, focus groups, observation, data analysis and AI-driven behavioral research help us deeply understand your customers' needs and desires.
Here's where we'll turn information into insights that will power brand growth in the short-term and into the future.
No journey mapping project is complete without a beautiful design and an introduction to your business that makes your team eager to share and use it.
We'll also test your map with real customers to confirm with 100% confidence that it's on the right track.
"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued 'friends of Dragonfly' Jen has been instrumental in our growth as a business.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen."
"If you have a chance to hire Choice Hacking, do it before your competition does it. I believe Jen is one of the top consumer experience experts in the business.
I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.
I highly recommend her and Choice Hacking."
"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking.
They took the time to understand our business and tailor their methods to our specific needs...
If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."
Great question! We work with businesses of all sizes, but in general brands that fit into one of the groups below tend to benefit the most:
Although I would love to take on everyone who approaches myself and Choice Hacking for consulting, my schedule only allows for a limited number of clients each year. I don't want to waste your time or mine, so I'll only work with those folks who truly benefit from a consulting engagement.
How much does a Customer Journey Mapping project cost?
Customer Journey Mapping Packages start around $15k USD (with adjustments depending on size of company, complexity of engagement, and your local currency's purchasing parity to the US dollar).
Additional payment FAQs:
Get in touch
Brands win when they know what makes buyers tick.
Choice Hacking supports marketers and entrepreneurs
who want to create simple, salient, and soulful marketing
using the power of psychology, behavioral science, and AI.
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