Get a glimpse into your customers' heads and hearts

with a Customer Journey Map

If you want your business to grow,

then you need to uncover your customers' deepest desires and needs. 

We use AI and behavioral science tools to get closer to your customer 
Find opportunities to transform your business and marketing comms
Identify areas of improvement and innovation that your competitors will miss
43-point CX Audit
Drive sales & retention
Build your brand for the long-term

"If you want to get to know your customers better, uncover impactful insights, and make marketing that resonates with your target audience, you should consider working with Choice Hacking... 

They took the time to understand our business and tailor their methods to our specific needs.

This approach led to insights that were relevant and impactful to our business.

If you want to take your business to the next level and connect with your target audience, you should consider working with Choice Hacking."

Tom Daly

Former Sr. Group Director of Global Marketing


What is a Customer Journey Map and

why do you need one?

Customer Journey Maps are a visual story about how people interact with your brand.

They uncover your customers' deepest desires, fears, challenges, and beliefs about your business and why they do (or don't) buy. 

CJMs are like a bridge between your brand and your customers, empowering your business strategy, marketing, and product development roadmaps for years to come. 

Here's what you get in a journey mapping project:

Using Choice Hacking's proprietary CLOSER method that combines behavioral science, marketing psychology, and predictive AI we can help you: 

  • Go beyond what you customers say they do, to dig into what you customers actually do - and why.
  • Align your business around a shared understanding of your customers' behaviors, goals, needs, and emotions for better marketing and customer experience outcomes
  • Create better outcomes for marketing, comms, product innovation, and customer service by eliminating friction points and better serving customers.
  • Prioritize budgets and work streams when you discover the most impactful customers moments. 
  • ✅ Create a vision for the future when you understand what customers truly need, want, and desire. 

1. Customer Interviews & Behavioral Analysis

This is an example project for a US-based e-commerce and retail cannabis / CBD brand located in states where this product is legal.

2. Data-based behavioral personas

This is an example project for a US-based e-commerce and retail cannabis / CBD brand in states where this product is legal.

3. Customer Insights Report

This is an example project for a US-based e-commerce and retail cannabis / CBD brand in states where this product is legal.

4. Customer Journey Maps

This is an example project for a US-based e-commerce and retail cannabis / CBD brand in states where this product is legal.

"If you have a chance to hire Choice Hacking, do it before your competition does it.

I believe Jen is one of the top consumer experience... experts in the business.

I worked closely with Jen on building a behaviour change and habit-forming product development strategy for our first digital therapy focused on women with obesity and eating disorders. I can say she was a pleasure to work with.

I highly recommend her and Choice Hacking."

Michael Bidu, CEO MYND Therapeutics

How can a Customer Journey Map help you?

✅ Get closer to your customers' deepest desires and needs

The brand that knows it's customer best, wins. How well do you know your customers' needs and challenges? A Customer Journey Map can help you dig into their psychology and desires. 

✅ Identify pain points and opportunities for growth

Is it difficult for customers to do what they want to do (buy, learn, compare, repurchase)? Is your experience, business, or marketing messages getting in the way of what customers need?  

✅ Access to leading tools and cutting-edge methods

Our innovative approach to Journey Mapping using the C.L.O.S.E.R. Method combines predictive AI and synthetic data tools as well as behavioral science and psychology approaches.

No other agency on Earth is using this combination of powerful tools and approaches with customer journey mapping. 

Why Choice Hacking?

✅ Decades of Experience

✅ Evidence-based Approaches
✅ Advanced Tools & Frameworks
We've worked with startups, scale ups, agencies, and Fortune 500 brands
in the United States, United Kingdom, Europe, and MEA such as: 

The Journey Mapping Process

Here's how we'll work together:

1. Discover

Interviews, surveys, focus groups, observation, data analysis and AI-driven behavioral research help us deeply understand your customers' needs and desires. 

2. Define

Here's where we'll turn information into insights that will power brand growth in the short-term and into the future. 

3. Design & Test

No journey mapping project is complete without a beautiful design and an introduction to your business that makes your team eager to share and use it.

We'll also test your map with real customers to confirm with 100% confidence that it's on the right track.

Mark Bainbridge face

"In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued “friends of Dragonfly” Jen has been instrumental in our growth as a business.

We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.

Thank you Jen."

Mark Bainbridge, Co-founder DragonflyAI

What kinds of businesses benefit from journey mapping?

Great question! We work with businesses of all sizes, but in general brands that fit into one of the groups below tend to benefit the most: 

  • Market-level Customer Journey Map: If you're a startup or a scale up aiming to capture a new audience and gobble up marketshare, you need to know what customers are doing now in their search for your product. 
  • Current Experience Customer Journey Map: If you're a 7-figure or bigger business (we've worked with companies who make 100s of billions and year and others just breaking 7-figures) who needs to know how to improve things now and grow for the future, this is a great fit for you. 
  • Future-state Customer Journey Maps: Are you undergoing a digital transformation or CX transformation in your business and need a vision for the future? This project is a great fit for you.