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Here's where you can you find all of Choice Hacking's behavioral science and psychology articles. 

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Fundamental Principles

Bulk up your behavioral science and psychology knowledge by learning about the basic principles, cognitive biases, and mental models.  

What is the Mere Exposure Effect?

What is Idleness Aversion?

What is Priming?

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Case Studies

Want to sort through these case studies by category? Click here.

The Psychological Failure of New Coke

How Apple’s Marketing Gets You to Pay $1000+ for an iPhone

The Fascinating Psychology That Makes WORDLE So Addictive

5 Ways Target Uses Psychology to Perfect Its Experience

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Tools, Models, and Frameworks

Want to know how to apply behavioral science and psychology? Here are some of the tools to help you.  

Steal This Simple Formula for Changing Customer Behavior

How to Create a Journey Map

6 Essential Parts of a Customer Journey Map

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