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How to Launch a New Product like Disney, Apple, & Netflix
To sell something new, make it familiar. To sell something familiar, make it new. When Disney decided to enter the cruise…
How Choice Hacking Helped a US-Based Social Media Firm Increase Their Free to Paid Conversions
The Creator Economy has been booming And as with any gold rush, the folks selling the shovels are the ones…
How Choice Hacking Helped a Metaverse Healthcare App Turn Fat Loss from a Mental Mountain to an Inspirational Journey
How do you keep people motivated when their progress is invisible? This is a story about transforming unhealthy (and ingrained)…
How Choice Hacking helped a US-based startup transform disaster preparedness behaviors
How do you change an ingrained customer behavior when their life literally depends on it? This is a story about transforming attitudes…
How Choice Hacking helped a London-based agency win a $6M behavioral-science led pitch
Everyone knows that giving blood is the right thing to do. But what happens when social and cultural pressures make…
Case Study: How Choice Hacking helped a U.S.-based eCommerce brand find 73% revenue increase with Customer Journey Mapping
Here’s how Choice Hacking found a 73% increase in revenue that our client had been overlooking for years. It all…
The Surprising Truth About ‘Ugly’ Websites: How They Persuade with Powerful Mental Models
In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online. But…
The 4 Psychological Drivers of Conversion
Conversion - a topic that lots of marketers, entrepreneurs, and consultants tend overcomplicate. In reality, whether someone buys from you…
The Surprising Psychology That Makes Starbucks’ Pumpkin Spice Latte Irresistible
I have a confession to make - I’m a huge Starbucks fan. I know in some of your eyes that…
Coaching Case Study: From “Random Acts of Marketing” to Deeply Understanding the Buyer
Choice Hacking's personalized support gives technical founders a way to boost their marketing skills in one-on-one meetings with founder Jen Clinehens.…
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