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Here's where you can you find all of Choice Hacking's behavioral science and psychology articles.

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Latest Posts

Tools and Frameworks

Customer Experience Measurement: How to use metrics in your customer journey map

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Case Studies, Marketing, Pricing, Thinking Traps

The Psychological Failure of JC Penny

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Case Studies, Marketing

How Coca-Cola Built the World’s Most Memorable Brand

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Case Studies, Marketing

How Red Bull Uses Psychology to Sell 15k Cans a Minute

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Product Design, Tools and Frameworks

The Most Common UX Mistake That Totally Kills Engagement

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Case Studies, Marketing, Thinking Traps

How Psychology Saved Apple

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Fundamental Principles

Bulk up your behavioral science and psychology knowledge by learning about the basic principles, cognitive biases, and mental models.  

7 Examples of Cognitive Bias (and How to Fight Them)

What is the Self-Reference Effect?

What is Temporal Distortion?

What is the Endowment Effect?

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Case Studies

Want to sort through these case studies by category? Click here.

The Psychological Failure of JC Penny

How Coca-Cola Built the World’s Most Memorable Brand

How Red Bull Uses Psychology to Sell 15k Cans a Minute

How Psychology Saved Apple

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Tools, Models, and Frameworks

Want to know how to apply behavioral science and psychology? Here are some of the tools to help you.  

How to Create a Journey Map

Steal This Simple Formula for Changing Customer Behavior

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