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 Latest Posts 

 Fundamental Principles 

Bulk up your behavioral science and psychology knowledge by learning about the basic principles, cognitive biases, and mental models.  

 Case Studies 

Unlock the psychological strategies of the world's biggest and best brands. Want to sort through these case studies by category? Click here.

 Tools, Models, and Frameworks 

Want to know how to apply behavioral science and psychology? Here are some of the tools to help you.  

 Leadership & Decision-Making 

Want to be more persuasive, productive, and make better decisions? These psychology and behavioral science tools can help you.  

 Email Marketing 

Teardowns of the psychology behind good (and bad) email marketing.


Articles to help you apply behavioral science and psychology to your pricing strategies.

Make your business irresistible.

Hello! I'm Jen Clinehens,

Marketing CX Strategist & 

Founder of Choice Hacking

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Customer Experience Audit

Part expert review, part strategic audit, part user research, and part diagnostic, I will record a 20-minute video of your experience and share my initial recommendations.

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Looking to increase sales, loyalty, or engagement with science, not (expensive) guesswork? Our courses can help.

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Let's get your team on the same page, supercharging their pitches, projects, and management with behavioral science and AI. 

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