All Articles

Here's where you can you find all of Choice Hacking's behavioral science and psychology articles.

Portrait of young woman using laptop at cafe, she is working on

Looking for something specific?

Skip to a category, or scroll down to browse all categories. 

Latest Posts

Case Studies, Marketing, Product Design

Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

 Read More

Fundamental Principles

What is the Endowment Effect?

 Read More

Fundamental Principles

What is the Generation Effect?

 Read More

Fundamental Principles

What is the Serial Position Effect?

 Read More

Tools and Frameworks

Steal This Simple Formula for Changing Customer Behavior

 Read More

Case Studies, Marketing

The Psychological Failure of New Coke

 Read More
Load More

Fundamental Principles

Bulk up your behavioral science and psychology knowledge by learning about the basic principles, cognitive biases, and mental models.  

What is Social Proof?

What is Idleness Aversion?

What is Loss Aversion?

What is the Mere Exposure Effect?

Load More

Case Studies

Want to sort through these case studies by category? Click here.

The Psychological Failure of New Coke

The Fascinating Psychology That Makes WORDLE So Addictive

Load More

Tools, Models, and Frameworks

Want to know how to apply behavioral science and psychology? Here are some of the tools to help you.  

How to Create a Journey Map

Steal This Simple Formula for Changing Customer Behavior

6 Essential Parts of a Customer Journey Map

Load More

Get one case study in your inbox every week.

Join the Choice Hacking newsletter to get a behavioral science and psychology case study in your inbox every week. 

I'll also send you my eBook "5 Psychology Principles That Can Perfect Your Experience."

__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"30800":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"30800"},"trewq":{"name":"Main Light 30","parent":"30800"},"frty6":{"name":"Main Light 45","parent":"30800"},"flktr":{"name":"Main Light 80","parent":"30800"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"30800":{"val":"rgb(59, 136, 253)","hsl":{"h":216,"s":0.98,"l":0.61}},"f2bba":{"val":"rgba(59, 136, 253, 0.1)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.1}},"trewq":{"val":"rgba(59, 136, 253, 0.3)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.3}},"frty6":{"val":"rgba(59, 136, 253, 0.45)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.45}},"flktr":{"val":"rgba(59, 136, 253, 0.8)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.8}}},"gradients":[]},"original":{"colors":{"30800":{"val":"rgb(59, 136, 253)","hsl":{"h":216,"s":0.98,"l":0.61}},"f2bba":{"val":"rgba(59, 136, 253, 0.1)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.1}},"trewq":{"val":"rgba(59, 136, 253, 0.3)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.3}},"frty6":{"val":"rgba(59, 136, 253, 0.45)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.45}},"flktr":{"val":"rgba(59, 136, 253, 0.8)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__

don't forget to check out

Applied Behavioral Science and Psychology Courses

For Marketers and Product Designers

Want to learn more about solving your most difficult marketing, UX, and product design challenges using psychology and behavioral science?

From beginner to advanced, Choice Hacking has a course for you. 

Learn More