What if you could use Nobel prize-winning science to predict the choices your customers will make?
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface.
In Choice Hacking, you'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.
Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science.
In Choice Hacking you'll discover:
- How to increase the odds that customers will make the "right choice"
- How to create experiences that persuade and drive action
- How brands like Uber, Netflix, and Disney apply these principles in their customer and user experiences
Who was this book written for?
This book was written for anyone who wants to hack the customer code: consultants, designers, strategists, small business owners, students, managers, and organizational leaders. Whether you're working in digital, mobile, retail, or omnichannel, Choice Hacking will help you use psychology to perfect your customer experience.
Praise for Choice Hacking
About the Author
Jennifer L. Clinehens
Jen Clinehens is the founder of Choice Hacking. After spending many years on the agency and client side, she's worked across North America, Europe, and Australasia, helping brands like McDonald's, Starbucks, AT&T, Adidas, and more use behavioral science to perfect their customer experience.
Jen holds a Master's degree in Brand Management from the prestigious Virginia Commonwealth University Brandcenter, as well as an MBA from Emory University's Goizueta School.
A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction to Customer Journey Mapping.