March 22, 2024The holy grail for every brand launching a new product is to create a customer habit. Why? Because research says the number…
March 21, 2024What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive,…
March 21, 2024What is Hindsight Bias? Hindsight Bias is the tendency for people to think that events that have already happened are more…
March 21, 2024Most people hate presenting. Not because they don’t like crafting a story or building the PowerPoint deck but because capturing…
March 19, 2024Quick Definition: The Barnum Effect, also called the Forer Effect or the Fallacy of Personal Validation, says that we tend to believe…
March 18, 2024What are Customer Journey Maps? Customer Journey Maps are a visual story about how people interact with your brand. They…
March 13, 2024Quick Definition: Survivorship Bias is the mental error of only learning from successful projects or people and overlooking those that failed. …
March 3, 2024Brands spend millions every year tracking and analyzing what their competition is doing. And it's not always so they can…
March 1, 2024What is Maslow's Hammer? Maslow's Hammer says that we rely too much on familiar tools (not because they're good -…
March 1, 2024Here's a surprising psychological lesson from the classic comedy Anchorman (and how a test screening changed everything). You see, the…
