Brands win 

when they know

what makes buyers tick

Choice Hacking helps you learn how to use psychology & behavioral science to create soulful, simple, and salient marketing.

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 Hello and Welcome! πŸ‘‹ 
My name is Jen Clinehens, I'm the founder of Choice Hacking.
I created this site with the mission to help 100M marketers and entrepreneurs supercharge their work using marketing psychology and behavioral science. 

After years spent perfecting customer experiences for global brands like AT&T, McDonald's, and Adidas, I saw first-hand how marketing psychology & behavioral science could help:

βœ… Change customer behavior
βœ… Create more effective and meaningful experiences 
βœ… Inspire new products
βœ… Empower creativity
βœ… And more...

 Why not start by taking a look at my most popular case studies

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