Quick Definition: The Von Restorff Effect (also called the Isolation Effect) describes how our brain searches for things that are different from their surroundings.Table
Fundamental Principles
Thinking Traps
Maslow's Hammer says that we rely too much on familiar tools (not because they're good - only because they're familiar). As the saying
Applied Behavioral Science & AI, Attention, Emotion & Memory, UX & CX
Here's a surprising psychological lesson from the classic comedy Anchorman (and how a test screening changed everything). You see, the plot of Anchorman
Thinking Traps
🧠 The Concorde Fallacy describes how we will continue to defend a bad investment, even when that defence costs more than just giving
Marketing, Thinking Traps
In our current economic environment, marketers are finding themselves at a crossroads - caught between the immense pressure to hit goals (and keep
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]