Example Vault, Uncategorized

Power of Free: Starbucks Happy Hour

Example Vault, Uncategorized

Power of Free: Walmart+

Example Vault, Uncategorized

Halo Effect: Greggs and Cheryl Cole

Example Vault, Uncategorized

Halo Effect: Oprah’s Book Club

Example Vault, Uncategorized

Halo Effect: Travis Scott x McDonald’s

Example Vault, Uncategorized

Fresh Start Effect: Nationwide (UK)

Example Vault, Uncategorized

Fresh Start Effect: Arby’s

Example Vault, Uncategorized

Fresh Start Effect: T-mobile Tuesdays

Example Vault, Uncategorized

Fresh Start Effect: Southwest Airlines

Example Vault, Uncategorized

Authority: Oprah’s Book Club