April 4, 2024Quick Definition: Behavioral Personas are semi-fictional representations of a group of your customers, based on how they behave or interact with…
March 1, 2024Here's a surprising psychological lesson from the classic comedy Anchorman (and how a test screening changed everything). You see, the…
November 27, 2023Spotify, the Swedish music streaming service, has one of the most admired digital experiences in the world. With more than…
July 8, 2023Welcome emails are incredibly important for building customer relationships, driving brand engagement, and creating trust for your business. Here's an…
July 6, 2023Unless you're living under a rock, you've heard that Meta just released its Twitter knock-off called Threads. We're witnessing a…
June 3, 2023Have you ever launched a new product that failed? Or have you ever watched a new product fail right after…
May 25, 2023Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made over half a billion dollars in…
May 9, 2023Quick Definition: The False Consensus Effect describes peoples’ tendency to think that our own beliefs, behaviors, and thoughts are more common…
April 27, 2023It’s safe to say that Starbucks is a leader in retail customer experience. But its loyalty app - Starbucks Rewards…
February 9, 2023Customer Journey Maps are a visual story about how people interact with your brand. They help you gain a deeper…
