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Cashless Effect: Panera Bread

Facebook knows that users are on the platform to connect with their friends. And when users try to quit, Facebook knows what will keep them from leaving is missing out on the connections with those friends. That's why when you try and quit Facebook, they show you all the people you won't be able to connect with when you leave.

To learn more about this principle, check out the Choice Hacking article here

Panera Cashless Effect

More examples of Cashless Effect

Cashless Effect: Panera Bread