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Framing Effect: Bill and Melinda Gates Foundation

The Bill and Melinda Gates Foundation, in cooperation with the World Economic Forum reframed the 2020 COVID lockdowns as "The Great Reset" - a chance for humanity to pause and rethink their current direction on climate change, social issues, and more. 

Bill and Melinda Gates Foundation Framing

More examples of the Framing Effect

Framing Effect: Walmart+
Framing Effect: Ford Trucks