ALL courses are now OPEN FOR ENROLLMENT!

Learn more here.

Scarcity: Michael Aram Design

Stock is low: Michael Aram Design has a unique way of combining scarcity and confirmation bias. The email headline says "stock is low" - a common way to drive scarcity, but it also says, "Last chance for these insightful choices."

The words "insightful choices" makes the customer feel like the items they put into their cart - and took a risk on, even if they haven't followed through with a purchase - are indeed good choices. That raises the probability that customers will return to their cart to finish their purchase. 

Michael Aram Scarcity Authority


More examples of Scarcity

Scarcity: Michael Aram Design
Scarcity: Wall Street Journal
Scarcity: John Lewis
Scarcity: Booking
Scarcity: Amazon
Scarcity: eBay
Scarcity: Holland and Barrett