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Halo Effect: Greggs and Cheryl Cole

Celebrity Endorsement: In the U.K., popular fast food chain Greggs partnered with singer and X-Factor judge Cheryl Cole (also known as Cheryl Fernandez-Versini) to create a chocolate bar. Cole's celebrity, as well as the partnership with a charity created a temporary Halo Effect around the Greggs brand and drove sales and footfall.  

Greggs and Cheryl Cole Halo Effect


More examples of the Halo Effect 

Halo Effect: Oprah’s Book Club