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IKEA Effect: My Starbucks Idea

Open Source Innovation: The "My Starbucks Idea" platform allows customers to get their ideas implemented by the world's biggest coffee chain. By applying open innovation tactics to their experience, Starbucks helps customers feel more involved in co-creating their experience. 

My Starbucks IDEA

Source: IKEA.com


More examples of the IKEA Effect

IKEA Effect: My Starbucks Idea
IKEA Effect: LEGO IDEAS
IKEA Effect: IKEA Furniture